HAPPY AT ONE HUNDRED.

Short List
TitleHAPPY AT ONE HUNDRED.
BrandFUJIFILM CORPORATION
Product / ServiceHAPPY AT ONE HUNDRED.
CategoryB12. Corporate Social Responsibility (CSR) / Corporate Image
EntrantFUJIFILM CORPORATION Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Name Company Position
Koichi Ito Dentsu Exective Creative Director
Noritaka Kobuse Dentsu Creative Director
Yuhi Suzuki Dentsu Strategic Planner
Kosuke Fukui Dentsu Creative Strategist
Shinnosuke Shimada Dentsu Art Director
Rie Konta Dentsu Creative Force Creative Producer
Masao Ohde TOHOKUSHINSHA FILM CORPORATION Producer
Tetsuma Maki Fantasista Director
Nobuyuki Matsui Freerance Director of Photographer
Akinori Irio Freerance Gaffer
Katsuya Yamada Aiin Sound Design
Naoko Abe Tide Offline Editor
Muga Nihei TOHOKUSHINSHA FILM CORPORATION Offline Editor
Mamoru Shiraishi Omnibus Japan Online Editor
Satoru Adachi Omunibus Japan Mixer
Kyosen Kineya Freerance Musician/Cast

The Campaign

A documentary of a record-breaking 104 year-old woman. Kyosen Kineya, a shamisen player, challenges herself to perform a song that her father wrote, who passed away when she was 4 years old. After 1 year of trips to the hospital due to poor health and other major obstacles along the way, her strong dedication towards her goal led to a great accomplishment. Portraying a strong 104 year-old figure, this documentary leaves a strong message for a country in which living until 100 is not so uncommon; "Aging is not a process in which you lose something."

Creative Execution

A documentary of a record-breaking 104 year-old woman. Kyosen Kineya, a shamisen player, challenges herself to perform a song that her father wrote, who passed away when she was 4 years old. After 1 year of trips to the hospital due to poor health and other major obstacles along the way, her strong dedication towards her goal led to a great accomplishment. Portraying a strong 104 year-old figure, this documentary leaves a strong message for a country in which living until 100 is not so uncommon; "Aging is not a process in which you lose something."

The audience who came to the concert venue was impressed and there was a great response from audiences of online movies such as YouTube and recorded about 2 million times playback.

A documentary of a record-breaking 104 year-old woman. Kyosen Kineya, a shamisen player, challenges herself to perform a song that her father wrote, who passed away when she was 4 years old. After 1 year of trips to the hospital due to poor health and other major obstacles along the way, her strong dedication towards her goal led to a great accomplishment. Portraying a strong 104 year-old figure, this documentary leaves a strong message for a country in which living until 100 is not so uncommon; "Aging is not a process in which you lose something."

A documentary of a record-breaking 104 year-old woman. Kyosen Kineya, a shamisen player, challenges herself to perform a song that her father wrote, who passed away when she was 4 years old. After 1 year of trips to the hospital due to poor health and other major obstacles along the way, her strong dedication towards her goal led to a great accomplishment. Portraying a strong 104 year-old figure, this documentary leaves a strong message for a country in which living until 100 is not so uncommon; "Aging is not a process in which you lose something."

Links
Video URL