SIMULTANEOUS EXECUTION#2 DAD'S FART

TitleSIMULTANEOUS EXECUTION#2 DAD'S FART
BrandLG U+
Product / ServiceIOT@HOME
CategoryB11. Consumer Services
EntrantHS AD Seoul, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA

Credits

Name Company Position
Sungeun Cho HS Ad Creative Director

Brief Explanation

The films are for ‘My Home IoT’ campaign and we have been produced seven fun episodes of series in the form of omnibus. The episodes are about various and fun situations that family members can use ‘My Home IoT’. It was produced in three episodes targeting parents of childcare, two episodes targeting seniors, and other two episodes targeting single-person. Furthermore, by placing scenes of personifying AI speaker Clova Friends+ throughout the digital campaign video, we were able to make Clova Friends+ look like a family member, while providing viewers a pleasant smile.

Links

Video URL