Title | SIMULTANEOUS EXECUTION#2 DAD'S FART |
Brand | LG U+ |
Product / Service | IOT@HOME |
Category | B11. Consumer Services |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Sungeun Cho | HS Ad | Creative Director |
The films are for ‘My Home IoT’ campaign and we have been produced seven fun episodes of series in the form of omnibus. The episodes are about various and fun situations that family members can use ‘My Home IoT’. It was produced in three episodes targeting parents of childcare, two episodes targeting seniors, and other two episodes targeting single-person. Furthermore, by placing scenes of personifying AI speaker Clova Friends+ throughout the digital campaign video, we were able to make Clova Friends+ look like a family member, while providing viewers a pleasant smile.