Title | SINGLE IOT CAMPAIGN ; MY SINGLE-LIFE |
Brand | LG U+ |
Product / Service | IOT@HOME |
Category | B11. Consumer Services |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Sungeun Cho | HS Ad | Creative Director |
This is a brand film to launch the ‘Single IoT Campaign’ based on real reviews from real customers who have used IoT. Our persona is English teacher who lives alone. She had lived busy and repetitive life as all the other modern people. Tired of desolate daily life without proper relaxation, she had always been lonely and anxious. Then our IoT started to fill her deficiency. By turning the lights and electric pad on, before she gets home, IoT enhances single life like she is not alone at home. Based on the true story, our film conveys trustful value of IoT and appeal to our targets to feel its necessity.