COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE

TitleCOMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
BrandMIRINDA
Product / ServiceMIRINDA
CategoryB01. Food & Drink
EntrantBBDO INDIA Gurgaon, INDIA
Idea Creation BBDO INDIA Gurgaon, INDIA

Credits

Name Company Position
Josy Paul BBDO India Chairman and Chief Creative Officer
Ajai Jhala BBDO India Chief Executive Officer
Rajesh Sikroria BBDO India President
Ritu Sharda BBDO India Sr. Executive Creative Director
Anunay Rai BBDO India Sr. Creative Director
Gaurangi Mathur BBDO India Group Head - Copy
Natasha Mehra BBDO India Sr. Art Director
Aakancha BBDO India Copywriter
Gireesh Gupta BBDO India Executive Vice President
Proteek Dey BBDO India Account Director
Radheyshyam Keshari BBDO India Sr. Account Executive
Ninad Satpute BBDO India Vice President Planning
Rashi Jain BBDO India Account Director Planning
Manoj K Yogi BBDO India All India Print Production & Studio Head
Jitendra Pal Singh BBDO India Studio and Production Manager
Syamsunder Rawat BBDO India Studio Manager
Angad Singh Negi BBDO India Graphic Designer
K V Krishnam Raju BBDO India Agency Producer
Vipul Prakash PepsiCo India Sr. Vice President, Beverages, India Region
Gaurav Verma PepsiCo India Associate Director, Flavors Marketing
Prachi Patil PepsiCo India Manager Brand Marketing, Mirinda
Shoojit Sircar Rising Sun Films Director
Ronnie Lahiri Rising Sun Films Producer
Supriya Macwan Rising Sun Films Producer

Brief Explanation

The film features real teenagers and focuses on the issue of parental pressure, and what happens when parents constantly compare their teenagers to peers, neighbours, siblings etc. It shows a 15-year-old teenager who feels there's no hope for him unless he becomes more like his brother, while another girl knows that if she doesn't score more than 95% like her friend, her parents won't be able to face the society. Another teenager believes that it's a waste to spend money on her education. And all this because of the excessive parental pressures that teenagers face in their daily life day and more so, because of the people around them who constantly compare them. The film aims to make parents realize how situations of constant comparison can lead to lower self-esteem, loss of confidence, dignity and self-worth among teenagers, and urged them to #ReleaseThePressure of constant comparison on teens.

Links

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