Title | COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE |
Brand | MIRINDA |
Product / Service | MIRINDA |
Category | B01. Food & Drink |
Entrant | BBDO INDIA Gurgaon, INDIA |
Idea Creation | BBDO INDIA Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Josy Paul | BBDO India | Chairman and Chief Creative Officer |
Ajai Jhala | BBDO India | Chief Executive Officer |
Rajesh Sikroria | BBDO India | President |
Ritu Sharda | BBDO India | Sr. Executive Creative Director |
Anunay Rai | BBDO India | Sr. Creative Director |
Gaurangi Mathur | BBDO India | Group Head - Copy |
Natasha Mehra | BBDO India | Sr. Art Director |
Aakancha | BBDO India | Copywriter |
Gireesh Gupta | BBDO India | Executive Vice President |
Proteek Dey | BBDO India | Account Director |
Radheyshyam Keshari | BBDO India | Sr. Account Executive |
Ninad Satpute | BBDO India | Vice President Planning |
Rashi Jain | BBDO India | Account Director Planning |
Manoj K Yogi | BBDO India | All India Print Production & Studio Head |
Jitendra Pal Singh | BBDO India | Studio and Production Manager |
Syamsunder Rawat | BBDO India | Studio Manager |
Angad Singh Negi | BBDO India | Graphic Designer |
K V Krishnam Raju | BBDO India | Agency Producer |
Vipul Prakash | PepsiCo India | Sr. Vice President, Beverages, India Region |
Gaurav Verma | PepsiCo India | Associate Director, Flavors Marketing |
Prachi Patil | PepsiCo India | Manager Brand Marketing, Mirinda |
Shoojit Sircar | Rising Sun Films | Director |
Ronnie Lahiri | Rising Sun Films | Producer |
Supriya Macwan | Rising Sun Films | Producer |
The film features real teenagers and focuses on the issue of parental pressure, and what happens when parents constantly compare their teenagers to peers, neighbours, siblings etc. It shows a 15-year-old teenager who feels there's no hope for him unless he becomes more like his brother, while another girl knows that if she doesn't score more than 95% like her friend, her parents won't be able to face the society. Another teenager believes that it's a waste to spend money on her education. And all this because of the excessive parental pressures that teenagers face in their daily life day and more so, because of the people around them who constantly compare them. The film aims to make parents realize how situations of constant comparison can lead to lower self-esteem, loss of confidence, dignity and self-worth among teenagers, and urged them to #ReleaseThePressure of constant comparison on teens.