Title | THE BRIEFCASE |
Brand | SINGAPORE AIRLINES |
Product / Service | SINGAPORE AIRLINES |
Category | B07. Travel |
Entrant | TBWA\SINGAPORE, SINGAPORE |
Idea Creation | TBWA\SINGAPORE, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | THE PROSECUTION FILM COMPANY Singapore, SINGAPORE |
Production 3 | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Gary Steele | TBWA\Singapore | Executive Creative Director |
Hagan de Villiers | TBWA\Singapore | Executive Creative Director |
Jennie Morris | TBWA\Singapore | Creative Director |
Claudia Ribeiro | TBWA\Singapore | Senior Copywriter |
Weicong Chong | TBWA\Singapore | Art Director |
Dawn Lee | TBWA\Singapore | Group Head, Brand Team Management |
Harish Nambiar | TBWA\Singapore | Group Account Director |
Calgary Ying | TBWA\Singapore | Account Manager |
Michael Chadwick | TBWA\Singapore | Executive Planning Director |
Yanting Wong | TBWA\Singapore | Planner |
Richard Mayo-Smith | SixToes.TV | Executive Producer |
Warren Klass | The Prosecution Film Company | Director |
Fuse Adventures In Audio | Fuse Adventures In Audio | Sound Studio |
The Briefcase tells the touching story a father who frequently travels for work. Each time he flies, his young daughter hides a surprise in his bag. These endearing gifts keep their bond strong when the father is away. As she grows older and moves away from home, dad stops finding the little gifts, which leaves him with a bittersweet feeling – he’s proud of the woman she’s become, but he also misses his little girl. One Christmas, however, she brings back the tradition with the biggest surprise yet.