| Title | MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE' |
| Brand | THE EQUALITY CAMPAIGN AUSTRALIA |
| Product / Service | MARRIAGE EQUALITY AUSTRALIA |
| Category | B13. Not-for-profit / Charity / Government |
| Entrant | THE EQUALITY CAMPAIGN Sydney, AUSTRALIA |
| Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
| Media Placement | WRIGLEY AUSTRALIA Knoxfield, AUSTRALIA |
| Production | AIRBAG Melbourne, AUSTRALIA |
| Production 2 | ARC EDIT Melbourne, AUSTRALIA |
| Production 3 | MANIMAL POST Melbourne, AUSTRALIA |
| Production 4 | NYLON Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Tim Gartrell | The Equality Campaign | Campaign Director |
| Helen Ross-Browne | The Equality Campaign | Campaign Director |
| Kirk Marcolina | The Equality Campaign | Advertising and Brand Director |
| Steph Lee | The Equality Campaign | Digital Campaigner |
| Jason Williams | Leo Burnett Melbourne | National Chief Creative Officer |
| Melinda Geertz | Leo Burnett Melbourne | National Chief Executive Officer |
| Katarina Matic | Leo Burnett Melbourne | Creative |
| Andrew Woodhead | Leo Burnett Melbourne | Creative Director |
| Sarah McGregor | Leo Burnett Melbourne | Creative Director |
| Rhys Thomas | Leo Burnett Melbourne | Account Director |
| Eliza Malone | Leo Burnett Melbourne | Senior Broadcast Producer |
| Katy Denis | Leo Burnett | PR |
| Adrian Bosich | AIRBAG | Director |
| Martin Box | AIRBAG | Head of Production |
| Nick Venn | AIRBAG | Post Producer |
| Megan Glass | AIRBAG | Production assistant |
On September 14, Australians would receive their ballots for a postal vote on the legalisation of same-sex marriage. As this date approached, the debate became increasingly negative, with 'Vote No' campaigners outspending 'Vote Yes' campaigners by 2 to 1. We needed elevate the focus away from the political debate towards an emotional truth - that love is love, regardless of gender. Using real wedding footage of Australian same-sex couples married overseas and Sarah Blasko’s cover of Don’t Dream It’s Over by Crowded House, we created a powerful, emotive film that reminded voters of what this plebiscite was really about - love.