#DIVERSITYISSTRENGTH

Short List
Title#DIVERSITYISSTRENGTH
ClientAIG JAPAN HOLDINGS
Product/ServiceAIG
CategoryB11. Consumer Services
EntrantAOI PRO. INC. Tokyo, JAPAN
Idea Creation TBWA\HAKUHODO INC. Tokyo, JAPAN
Production AOI PRO. INC. Tokyo, JAPAN

Brief Explanation

AIG, in partnership with the New Zealand All Blacks (whom they sponsor), raised their voice to let the whole world know that AIG was and always will be a friend and supporter of the LGBTQ community. As a symbol of this movement, the ""Pride Jersey"" (a jersey top made from a material that is black when normal, but reveals the colors of the rainbow when stretched) and an anthem film were produced, to send a message of diversity and inclusion to the people of Japan and the world; to become one team in the fight against discrimination and prejudice.

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO Inc. Chief Creative Officer
Takahiro Hosoda TBWA\HAKUHODO Inc. Senior Creative Director
Shuhei Tsuji TBWA\HAKUHODO Inc. Creative Director
Keisuke Shimizu TBWA\HAKUHODO Inc. Senior Art Director
Yosuke Sugioka TBWA\HAKUHODO Inc. Art Director
Kana Takarada TBWA\HAKUHODO Inc. Designer
Peter Souter TBWA\HAKUHODO Inc. Copy Writer
Tomoko Kasugai TBWA\HAKUHODO Inc. Copy Writer
Kei Tominaga TBWA\HAKUHODO Inc. Activation Planner
Hideyuki Kobayashi TBWA\HAKUHODO Inc. PR Planner
Shinri Abe TBWA\HAKUHODO Inc. Film Director (Making movie)
Masa Okazaki TBWA\HAKUHODO Inc. Executive Planning Director
Keita Kawakatsu TBWA\HAKUHODO Inc. Strategic Planning Director
Chigusa Ogasawara TBWA\HAKUHODO Inc. Strategic Planning Supervisor
Yoku Ishida TBWA\HAKUHODO Inc. Strategic Planner
Kei Kaneko TBWA\HAKUHODO Inc. Senior Account Director
Tatsuya Horikoshi TBWA\HAKUHODO Inc. Account Director
Kasumi Shimada TBWA\HAKUHODO Inc. Account Supervisor
Keisuke Egami TBWA\HAKUHODO Inc. Account Supervisor
Mami Konisho TBWA\HAKUHODO Inc. Account Supervisor
Toshihiko Sakurai SAQULAI,inc Costume Designer and Producer
Chika Sai SAQULAI,inc Costume Director
Keisuke Mizusako AOI Pro. Inc. Producer
Masahiro Kawaguchi AOI Pro. Inc. Producer
Hisashi Eto CluB_A Director
Justin Brown Lux Artists Ltd. DoP
Wataru Ito amana Producer
DYSK DYSK PHOTOGRAPHY LLC Photographer
Kazuya Yamazaki NUSH Incorporated Designer
Shinnosuke Arima EDP graphic works Co.,Ltd. Motion Graphic Designer
Links
Video URL