Brief Explanation

These days, everybody is talking about gender inequality. But the highly sensitive Big-O topic of sex inequality has still remained too touchy: According to Durex data, only 1/3 of women climax during sex on a regular basis. To level the playground, Durex Intense comes forward with the #orgasmsforall campaign, offering the win-win product to turn those Zeros into Oh’s. To arouse interest in the product, we penetrated Chinese social networks with an online video, created purely from stock footage and Durex data, revealing the deep insight of what a woman really means when she says NOTHING.