Brief Explanation

Describe Idea Battlegrounds Mobile’s standout feature is the similarity to its parent product in every feature: Realism. Our key idea was to show the realism of PUBG and how well it is applied in the mobile version. Instead of explaining, we went eye-to-eye with the players. In the open world of PUBG, players experience numerous emotions such as humor, frustration, friendship, tension and more through numerous survival situations. These episodes and feelings could not be compressed into one word or a concept. We found a tool to express the whole game; a masterpiece to pair up with a masterpiece. We listened closely to what ‘My Way by Frank Sinatra’ had in its lyrics. As a result, PUBG found its perfect match.