Title | MOTHER AND DAUGHTER |
Brand | AXA HONG KONG |
Product / Service | AXA CRITICAL ILLNESS PLAN |
Category | B11. Consumer Services |
Entrant | LEO BURNETT HONG KONG, HONG KONG |
Idea Creation | LEO BURNETT HONG KONG, HONG KONG |
Idea Creation 2 | PUBLICIS CONSEIL Paris, FRANCE |
Media Placement | HAVAS MEDIA Hong Kong, HONG KONG |
Production | LEO BURNETT HONG KONG, HONG KONG |
Production 2 | PUBLICIS CONSEIL Paris, FRANCE |
Name | Company | Position |
---|---|---|
Carol Lam | Leo Burnett Ltd | President & Chief Creative Offier |
Sonic Choy | Leo Burnett Ltd | Executive Creative Director |
William Li | Leo Burnett Ltd | Deputy Executive Creative officer |
Bobby Chiu | Leo Burnett Ltd | Creative Director |
Jessie Fung | Leo Burnett Ltd | Associate Creative Director |
Richard Tunbridge | Publicis Hong Kong | Group Creative Director |
Steve O'Leary | Publicis Conseil | International Creative Director |
Sandie Kwan | Leo Burnett Ltd | Art Director |
Lok-Man Li | Leo Burnett Ltd | Copywriter |
Cyan Cheng | Leo Burnett Ltd | Copywriter |
Dennis Yeung | Publicis Hong Kong | Business Account Lead |
Kenneth Poon | Publicis Hong Kong | Account Director |
Catrina Lam | Publicis Hong Kong | Brand Manager |
Holie Ko | Publicis Hong Kong | Brand Executive |
Brady Ambler | Publicis Hong Kong | Director of Strategy & Transformation |
Nan | Nan | Director |
Andreas Johannessen | Andreas Johannessen | Director of Photography |
Charles Mamarot | Charles Mamarot | Photographer |
Armelle Sudron | Prodigious Paris | Producer |
The Kitchen | The Kitchen | Production |
Sixieme Son | Sixieme Son | Music Composer |
Havas Media | Havas Media | Media |
The film depicts the dramatic transformation of a young mother who is diagnosed with cancer. This journey forces her to re-consider her priorities in life. Uniquely, it is told from her daughter’s perspective. She observes her mother’s busy life with child-like innocence, candor and insight. When her mother is diagnosed with cancer, the young girl’s response to this distressing news serves as the catalyst for the mother’s realization that the most important things in life are actually right beside her. And with our financial support, the mother is able to drop everything, focus on her recovery and, with this new lease on life, rediscover the life she took for granted and never really knew she had. In contrast to the opening of the film, she now savors those precious moments with her family.