MORE THAN SMILE

TitleMORE THAN SMILE
BrandTHAI SMILE AIRWAYS
Product / ServiceTHAI SMILE AIRWAYS
CategoryB07. Travel
EntrantBIGPLAY CO., LTD. Bangkok, THAILAND
Idea Creation BIGPLAY CO., LTD. Bangkok, THAILAND

Credits

Name Company Position
Chanwit Nimcharoen Suneta House Director
Nop Watwattana BIGPLAY Co., Ltd. Creative Copywriter
Suriyan Dangintawat BIGPLAY Co., Ltd. Creative Copywriter
Mongkon Huthananuntha BIGPLAY Co., Ltd Managing Director
Krij Eamrungroj BIGPLAY Co., Ltd. Account Director
Pimpanut Pichaioon BIGPLAY Co., Ltd. Project Co-ordinator

Brief Explanation

‘MORE THAN SMILE’ is the story of a passenger of the THAI Smile Airline that stands for other regular passenger who tries to bring a happiness with him along the way. However, unlike staying on the ground, 30,000 feet away from the ground can make somebody feel uncomfortable. The storytelling of the film compares a flight to a wood trip. Metaphorically, we compared that when a grown man is in fear, he felt that he became a child again. The story shows how all the crew and services of the "best-in-class low cost airline", can actually help this passenger through all the uncomfortable that can normally be occurred during any flights.

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