Title | MORE THAN SMILE |
Brand | THAI SMILE AIRWAYS |
Product / Service | THAI SMILE AIRWAYS |
Category | B07. Travel |
Entrant | BIGPLAY CO., LTD. Bangkok, THAILAND |
Idea Creation | BIGPLAY CO., LTD. Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Chanwit Nimcharoen | Suneta House | Director |
Nop Watwattana | BIGPLAY Co., Ltd. | Creative Copywriter |
Suriyan Dangintawat | BIGPLAY Co., Ltd. | Creative Copywriter |
Mongkon Huthananuntha | BIGPLAY Co., Ltd | Managing Director |
Krij Eamrungroj | BIGPLAY Co., Ltd. | Account Director |
Pimpanut Pichaioon | BIGPLAY Co., Ltd. | Project Co-ordinator |
‘MORE THAN SMILE’ is the story of a passenger of the THAI Smile Airline that stands for other regular passenger who tries to bring a happiness with him along the way. However, unlike staying on the ground, 30,000 feet away from the ground can make somebody feel uncomfortable. The storytelling of the film compares a flight to a wood trip. Metaphorically, we compared that when a grown man is in fear, he felt that he became a child again. The story shows how all the crew and services of the "best-in-class low cost airline", can actually help this passenger through all the uncomfortable that can normally be occurred during any flights.