| Title | WHAT MOTIVATES YOU, MOTIVATES US. |
| Brand | HUA-NAN BANK |
| Product / Service | HUA-NAN BRAND IMAGE |
| Category | B11. Consumer Services |
| Entrant | DENTSU ONE Taipei City, CHINESE TAIPEI |
| Idea Creation | DENTSU ONE Taipei City, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Judy Tao | Dentsu One Taipei | GM/ CCO |
| Hayley Wen | Dentsu One Taipei | GCD |
| Ben Chung | Dentsu One Taipei | ACD |
| Rex Chen | Dentsu One Taipei | AD |
| Winnie Cheng | Dentsu One Taipei | Copywriter |
| Timothy Yeh | Dentsu One Taipei | Copywriter |
“What motivates you, motivates us.” is online series video telling 3 different true stories happened in HUA NAN BANK. “The Bond beyond Blood” talks about a relationship between teacher and student. They take care of each other even without blood relation. And they both coincidentally appointed each other to be their death beneficiary. “The Love without Conditions” talks that a mom fully support her children without any condition.