A DIFFERENT FATHER'S DAY STORY

TitleA DIFFERENT FATHER'S DAY STORY
BrandHI-PRECISION DIAGNOSTIC CENTER, INC.
Product / ServiceNON-INVASIVE PATERNITY TEST
CategoryA03. Healthcare
EntrantDENTSU JAYME SYFU Makati City, THE PHILIPPINES
Idea Creation DENTSU JAYME SYFU Makati City, THE PHILIPPINES
Production UNITEL STRAIGHT SHOOTERS MEDIA Manila, THE PHILIPPINES
Production 2 ENGINE ROOM Manila, THE PHILIPPINES
Production 3 SOUND DESIGN RECORDING STUDIOS Manila, THE PHILIPPINES

Credits

Name Company Position
Merlee Jayme Dentsu Jayme Syfu Chief Creative Officer
Renzo Valmonte Dentsu Jayme Syfu Copywriter
Miguel Bade Dentsu Jayme Syfu Art Director
Kathy Tinio Dentsu Jayme Syfu Group Account Director
Diday Alcudia Dentsu Jayme Syfu Strategic Planning Director
Tobiel St. John Castaneda Dentsu Jayme Syfu Social Media Director
Randolph Longjas Unitel-Straight Shooters Media, Inc Director
Ruth Colacion Unitel-Straight Shooters Media, Inc Executive Producer

Brief Explanation

The film shows a dad rushing through a hospital, late for the birth of his child. Upon entering his wife’s room, he sees that his family – made up of his father, mother, and brother - has just gotten there as well. As his wife passes the baby to him, he tearfully cradles it in his arms. He then moves the swaddle from the baby’s face but is shocked to see that the baby carries the exact same face as his brother. Copy then comes in, reading: “If only it were this easy to know. When in doubt, take a non-invasive paternity test. For the tests in life you will need to take, Hi-Precision Diagnostic Clinics.”

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