Title | A DIFFERENT FATHER'S DAY STORY |
Brand | HI-PRECISION DIAGNOSTIC CENTER, INC. |
Product / Service | NON-INVASIVE PATERNITY TEST |
Category | A03. Healthcare |
Entrant | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
Idea Creation | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
Production | UNITEL STRAIGHT SHOOTERS MEDIA Manila, THE PHILIPPINES |
Production 2 | ENGINE ROOM Manila, THE PHILIPPINES |
Production 3 | SOUND DESIGN RECORDING STUDIOS Manila, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Merlee Jayme | Dentsu Jayme Syfu | Chief Creative Officer |
Renzo Valmonte | Dentsu Jayme Syfu | Copywriter |
Miguel Bade | Dentsu Jayme Syfu | Art Director |
Kathy Tinio | Dentsu Jayme Syfu | Group Account Director |
Diday Alcudia | Dentsu Jayme Syfu | Strategic Planning Director |
Tobiel St. John Castaneda | Dentsu Jayme Syfu | Social Media Director |
Randolph Longjas | Unitel-Straight Shooters Media, Inc | Director |
Ruth Colacion | Unitel-Straight Shooters Media, Inc | Executive Producer |
The film shows a dad rushing through a hospital, late for the birth of his child. Upon entering his wife’s room, he sees that his family – made up of his father, mother, and brother - has just gotten there as well. As his wife passes the baby to him, he tearfully cradles it in his arms. He then moves the swaddle from the baby’s face but is shocked to see that the baby carries the exact same face as his brother. Copy then comes in, reading: “If only it were this easy to know. When in doubt, take a non-invasive paternity test. For the tests in life you will need to take, Hi-Precision Diagnostic Clinics.”