Title | PARACHUTE ADVANSED – AN OLD FRIEND |
Brand | MARICO - PARACHUTE ADVANSED HAIR OIL |
Product / Service | PARACHUTE ADVANSED HAIR OIL |
Category | B02. Other FMCG |
Entrant | VML SEA & INDIA Singapore, SINGAPORE |
Idea Creation | VML SEA & INDIA Singapore, SINGAPORE |
Media Placement | MADISON MEDIA Mumbai, INDIA |
PR | MSL Mumbai, INDIA |
Production | INFAMOUS STUDIO Bangalore, INDIA |
Name | Company | Position |
---|---|---|
Udit Bhambri | VML SEA & India | Country Head |
Saurabh Mathur | VML SEA & India | Planning Head |
Venkatgiri Rao | VML SEA & India | Creative Head |
Nandan Joshi | VML SEA & India | Assistant Creative Director |
Devika Menon | VML SEA & India | Senior Manager, Client Solutions |
Disha Jain | VML SEA & India | Manager, Client Solutions |
Gaurang Pandya | VML SEA & India | Project Manager |
Pooja Gururaj | VML SEA & India | Digital Strategist |
Naina Meattle | VML SEA & India | Senior Planning Manager |
Deepak Salvi | VML SEA & India | Digital Art Director |
Allan Edmond | VML SEA & India | Team Lead, Technology |
Vijayan Shivan | VML SEA & India | Studio Designer |
Tanvi Ramkrishnan | VML SEA & India | Copywriter |
Vinayak Kohli | VML SEA & India | Copywriter |
Swati Mehta | VML SEA & India | Social Media Executive |
Shihab Kareem | Infamous People | Director |
Amarendra Singh | Infamous People | Producer |
"An Old Friend" follows a day in the life of a lonely grandfather vis-a-vis the busy life of his granddaughter, who is shown through snippets of her social feeds. As the grandfather painstakingly prepares his breakfast for one, the granddaughter posts about breakfast with her BFFs. As he gets dressed from his monotone closet, she posts about her rainbow wardrobe. The story follows their days, showing the grandfather going for a walk, sitting on a bench, watching time slowly tick on, while the granddaughter posts about not wanting her day to end. The film closes with the grandfather smiling at the sound of a doorbell, overlaid with a post from his granddaughter about visiting an old friend. Stemming from the insight that as our lives get busier, we lose touch with our grandparents, the film urges viewers to visit or call their grandparents, because all they want is your time.