Title | AUTOADS |
Brand | CARSALES.COM.AU |
Product / Service | ONLINE AUTOMOTIVE CLASSIFIEDS |
Category | D01. Use of Film |
Entrant | CHE PROXIMITY Melbourne, AUSTRALIA |
Idea Creation | CHE PROXIMITY Melbourne, AUSTRALIA |
Media Placement | CHE PROXIMITY Melbourne, AUSTRALIA |
Production | CHE PROXIMITY Melbourne, AUSTRALIA |
Production 2 | GUILTY CONTENT Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ant White | CHE Proximity | Chief Creative Officer |
Glen Dickson | CHE Proximity | Group Creative Director |
Chris Andrews | CHE Proximity | Creative Director |
Joe Hill | CHE Proximity | Creative Director |
Garret Fitzgerald | CHE Proximity | Creative Director |
Cameron Bell | CHE Proximity | Senior Copywriter |
Sam Dickson | CHE Proximity | Senior Art Director |
Julie Duff | CHE Proximity | Head of CHEP Films |
Elena Szymanski | CHE Proximity | CHEP Films Producer |
Damian Capicchiano | CHE Proximity | Senior Editor |
Matt Thompson | CHE Proximity | Sound Engineer |
Matt Rose | CHE Proximity | Technical Director - Products & Communications |
Hoang Nguyen | CHE Proximity | Technical Director - Web & Platform |
Andy Stewart | CHE Proximity | Creative Technologist |
Sam Bury | CHE Proximity | Digital Producer |
Chris Howatson | CHE Proximity | CEO |
Andrew Drougas | CHE Proximity | Chief Operating Officer |
Jess Hughes | CHE Proximity | Group Account Director |
Sarah Newell | CHE Proximity | Account Director |
James Needham | CHE Proximity | Planning Director |
Loner Studio | Loner Studio | Music |
Tony Rogers | Guilty | Director |
Jason Byrne | Guilty | Producer |
Rohan Timlock | Guilty | Producer |
Kellie Cordner | carsales.com.au | Chief Marketing Officer |
Trudi Sampola | carsales.com.au | Group Marketing Manager |
Jun Lee Sia | carsales.com.au | Brand Manager |
Caitlin Retell | carsales.com.au | Digital Specialist |
Luke Bronts | carsales.com.au | Development Manager |
Sarah-Lucy Price | carsales.com.au | PR Director |
There wasn’t just one film. We created a platform that harnessed online car classifieds data to create thousands upon thousands of unique, expensive feeling, one-of-a-kind car ads for every Australian trying to sell their second-hand car. The platform automatically scraped the seller’s data and matched it with over 500 pre-recorded scenes and 5,000 VO clips, to make the five unique ads. Each ad played off a classic car ad theme: Adventure, Luxury, City, Tough and Family. The commercials followed a suitably over-the-top character through a mixture of ‘presenter’ shots, cut together with each seller’s own amateur car photographs to provide all the information a potential buyer needed. With over 1.2 trillion possible combinations, no two ads will ever be the same.