DEMA

Short List
TitleDEMA
BrandAFL (AUSTRALIAN FOOTBALL LEAGUE)
Product / ServiceAFL (AUSTRALIAN FOOTBALL LEAGUE)
CategoryB08. Leisure
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Idea Creation CLEMENGER BBDO MELBOURNE, AUSTRALIA
Media Placement VIZEUM Melbourne, AUSTRALIA
Production FINCH Melbourne, AUSTRALIA
Additional Company AUSTRALIAN FOOTBALL LEAGUE (AFL) Docklands, AUSTRALIA

Credits

Name Company Position
Julian Dunne Australian Football League (AFL) Head of Marketing and Insights
Tim Hirst Australian Football League (AFL) Marketing Manager
James McGrath Clemenger BBDO Melbourne Creative Chairman
Anthony Phillips Clemenger BBDO Melbourne Creative Director
Richard Williams Clemenger BBDO Melbourne Creative Director
Simon Lamplough Clemenger BBDO Melbourne Managing Director
Paul Rees-Jones Clemenger BBDO Melbourne Executive Planning Director
Sonia von Bibra Clemenger BBDO Melbourne Agency Executive Producer
Jacqui Walker Clemenger BBDO Melbourne Senior TV Producer
Theresa White Clemenger BBDO Melbourne Project Director
Nick Campion Clemenger BBDO Melbourne Group Business Director
Sarah Gates Clemenger BBDO Melbourne Business Manager
Christopher Nelius FINCH Director
Matt Toll FINCH DOP/Cinematographer
Rodrigo Balart FINCH Editor - Bullsharks / Richmond
Julie-Anne De Ruvo FINCH Editor - Aliir Aliir
Martin Greer FINCH Colourist
Jamie Scott Generator Post VFX
Jackson Milas Sonar Music Composer - Richmond / Aliir Aliir
King Level Two Music Composer - Bullsharks 'Silly Move'
Corey Esse FINCH Managing Director / Executive Producer
Jackie Adler FINCH Producer
Paul Le Couteur Nylon Studios Sound Designer / Engineer
James Martell Nylon Studios Sound Designer / Engineer

Brief Explanation

“Don’t Believe In Never: Dema and the Bankstown Bull Sharks” tells the story of an Australian Muslim family coming to terms with their daughter’s desire to play Australian Football. Dema is both an Aussie who deserves to have a go, and her father’s precious diamond needing to be protected. As she ultimately gains her father’s consent and then support, we see the positive effect of sport and its ability to transcend culture and boundaries, inspiring people and bringing them together.

Links
Video URL