LOVE WINTER 'HOUSE PANTS'

TitleLOVE WINTER 'HOUSE PANTS'
BrandAUSTRALIAN GAS NETWORKS
Product / ServiceNATURAL GAS
CategoryA11. Consumer Services
EntrantCHE PROXIMITY Melbourne, AUSTRALIA
Idea Creation CHE PROXIMITY Melbourne, AUSTRALIA
Media Placement CHE PROXIMITY Melbourne, AUSTRALIA
Production CHE PROXIMITY Melbourne, AUSTRALIA
Production 2 FINCH Melbourne, AUSTRALIA

Credits

Name Company Position
Ant White CHE Proximity Chief Creative Officer
Glen Dickson CHE Proximity Group Creative Director
Joe Hill CHE Proximity Creative Director
Garret Fitzgerald CHE Proximity Creative Director
Jen Livingston CHE Proximity Senior Producer
Matt Alpass CHE Proximity Head of Craft
Matt Thompson CHE Proximity Sound Engineer
Callum McGregor CHE Proximity Designer
Andrew Drougas CHE Proximity Chief Operating Officer
Bryce Coombe CHE Proximity Client Partner
Tom Blackburn CHE Proximity Senior Account Director
Hanna Scott CHE Proximity Senior Account Manager
Kyle Gradidge CHE Proximity Account Executive
Nathan Rogers CHE Proximity Planning Director
Jae Morrison FINCH Director
Corey Esse FINCH Executive Producer
Kate Merrin FINCH Producer
Matt Toll Freelance DOP
Patrick Bennet Freelance Prod Designer
Jo Scott The Butchery Editor
Jon Holmes Freelance Flame / Online
Marty Greer Freelance Colourist

Brief Explanation

Lurking in everyone’s draws are ‘House Pants’ – they’re that fleecy, comfy, threadbare pair of pants you wouldn’t dare wear in public. And they’re the perfect partner with natural gas heating. In this spot, we see a heavy-set man return home after a soggy commute. We watch as he ditches his day wear to slip into an unforgiving pair of grey house pants. In full comfort we see a little too much of him as he gets ready to luxuriate on his couch with some snacks. Backed by an iconic track (Funky Cold Medina) and an all-knowing voiceover, we watch as his girlfriend is confronted with the sight of the unflattering fashion statement.