Brief Explanation

Nowadays, most of the vehicle communications focus on its superior technology exclusively. On the contrary, we focused on the value of sharing electricity that goes beyond powering vehicles. We thought that electricity within electric cars could be utilized in other meaningful ways beyond the typical driving. In this sense, LEAF can be used in sharing the electricity with other people through its V2H technology. We believed that the disruptive insight would be a key factor to raise awareness of the Brand (+NIM) and LEAF. So we made a viral video and distribute throughout Korean digital channels. During the campaign period, it achieved 4.7 million views and was introduced to 25 major media outlets. In 2017, it achieved the best performance among its contents in Nissan Korea Facebook. (2.2K Likes, Total Engagement 131K on Facebook.) Brand Index has been improved remarkably overachieving target by 7 extra points.