| Title | LOVE STORY OF KAI-MOOK-KAO-KAD-DAENG |
| Brand | HYDRO THAI LIMITED |
| Product / Service | FERTILIZER |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | McCANN Bangkok, THAILAND |
| Idea Creation | McCANN Bangkok, THAILAND |
| Production | PHENOMENA Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Wichian Thongsuksiri | McCann | Executive Creative Director |
| Warunyoo Sorasetsakoon | McCann | Creative Director |
| Wichian Thongsuksiri | McCann | Art Director |
| Natthawut Chuklunthong | McCann | Art Director |
| Warunyoo Sorasetsakoon | McCann | Copywriter |
| Nathatai Boontanom | McCann | Traffic Manager |
| Jirapa Birasiriwatana | McCann | Group Business Director |
| Pimpanga Virayothin | McCann | Account Manager |
| Ratima Thipthep | McCann | Account Executive |
| Prateep Pinta | Phenomena | Director |
| Savita Kanpariyavatee | Phenomena | Production Producer |
| Siriwan Bamrungphol | McCann | Agency Producer |
Well-rounded romantic comedy musical web film, setting in countryside of Thailand, illustrates the love story between fertilizer and rice paddy field from the beginning of rice growing period until the end of cycle. Key characters were brought to life using mascots. The love story of how dedicated fertilizer is to rice paddy field in caring for her was told through the remake of 400 million-view-song. We used the familiar melody from the song but wrote new lyrics educating farmers on benefits of our fertilizer throughout rice growing period.