Brief Explanation

A title card appears on screen stating the title of the video: ‘Payback King’. The scene transitions to a young man brushing his teeth in his bathroom. He notices a note on the mirror that reminds him to pay his friend back for coffee. Without putting down his toothbrush, he simply picks up his phone and opens his Progresif Pay app. He uses the ‘Send Cash’ feature to transfer money to his friend. As he completes his transaction, the Progresif Pay tick icon appears turning from pink to blue, followed by the iconic chime sound. The scene then transitions to reveal the tagline of the campaign which is ‘Ding. Done. Progresif Pay.’ The video ends with a shot of the note thrown into a rubbish bin.