THE NEXT STEP

TitleTHE NEXT STEP
BrandDIAGEO
Product / ServiceJOHNNIE WALKER
CategoryA01. Food & Drink
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Idea Creation LEO BURNETT SYDNEY, AUSTRALIA
Idea Creation 2 DIAGEO AUSTRALIA Sydney, AUSTRALIA
Media Placement SPARK FOUNDRY Sydney, AUSTRALIA
Production JUNGLE Sydney, AUSTRALIA
Production 2 NYLON STUDIOS Sydney, AUSTRALIA
Production 3 ARC EDIT Sydney, AUSTRALIA

Credits

Name Company Position
Grant McAloon Leo Burnett Executive Creative Director
Vince Lagana Leo Burnett Executive Creative Director
Grant McAloon Leo Burnett Executive Creative Director
Ian Broekhuizen Leo Burnett Creative Director
Malcolm Caldwell Leo Burnett Creative Director
Chris Crawford Leo Burnett Senior Art Director
Damon Porter Leo Burnett Senior Copywriter
Brad Grey Leo Burnett Senior Creative
Rachel Devine Leo Burnett Senior Broadcast Producer
James Walker-Smith Leo Burnett Group Business Director
Jessica Rix Leo Burnett Business Director
Trishika Ramrakha Leo Burnett Business Manager
Graham Alvarez Leo Burnett Planning Director
Mitchell Incoll Leo Burnett Strategy Director
Liz Hunt Leo Burnett Publicity Director
Sarah Rhodes Leo Burnett Senior PR Manager
Natalie Smith Leo Burnett Content Director
James Healey Leo Burnett Social Executive
Justine Dooner Leo Burnett Integrated Producer
Adam Ballesty Diageo Austalia Marketing & Innovation Director
Johnathon Morgan Diageo Austalia Marketing Manager Scotch & International Brands
Melissa Maidment Diageo Austalia Senior Brand Management
Thomas Grace Diageo Austalia Digital & Planning Manager
Lauren Small Spark Foundry General Manager
Fiona Clark Spark Foundry Connections Account Director

Brief Explanation

In this Johnnie Walker commercial, we follow a software engineer student as he takes the bold step to give up his studies to follow his passion as an artist. After he and his art are rejected by several galleries, his perseverance leads him to meet a fashion designer. By being open to a new path, he ultimately tastes success in the world of fashion, which culminates in a fashion show where his art is the main design on a series of dresses. Proving that the most important step on your journey isn’t your last, it’s your next.

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