GRANNIE VLOGGER

TitleGRANNIE VLOGGER
BrandAUSTRALIAN MARRIAGE EQUALITY GROUP
Product / ServiceAUSTRALIAN MARRIAGE EQUALITY
CategoryB13. Not-for-profit / Charity / Government
EntrantTBWA\MELBOURNE, AUSTRALIA
Idea Creation TBWA\MELBOURNE, AUSTRALIA
Production TBWA\MELBOURNE, AUSTRALIA
Production 2 GUILTY CONTENT Melbourne, AUSTRALIA

Credits

Name Company Position
Paul Reardon TBWA\Melbourne Chief Creative Officer
Matt Stoddart TBWA\Melbourne Creative Director
Rob Hibbert TBWA\Melbourne Copywriter
Mark Jones TBWA\Melbourne Art Director
Stephanie Leddin TBWA\Melbourne Senior Content Producer
Claire Tenzer TBWA\Melbourne Group Business Director
Jason Byrne Guilty Executive Producer
Darren McFarlane Guilty Line Producer
Lizzy Bailey Guilty Director
Aaron Farrugia Freelance Director of Photography
Tierney MacGregor Freelance Art Department
Chris Ward Freelance Editor

Brief Explanation

A nice old nanna takes a sip from an ornate tea cup labelled with the word ‘Lesbian’. Looking straight to camera, she comments “I’m not. But there’d be nothing wrong with it if I was”. From here, our forward-thinking grannie addresses her audience as if some kind of vlogger, informing them of the importance of voting in the Australian Marriage Equality plebiscite. She tells the younger voters that, if their vote is going to count, they need to physically ‘post’ it. She then produces a replica of an Australia Post box, made entirely from sponge cake, and gives her audience a letter-posting demonstration, using a biscuit as an envelope.

Links

Supporting Webpage