| Title | WHITE KITTE |
| Brand | JAPAN POST CO., LTD |
| Product / Service | WHITE KITTE |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | BB MEDIA Tokyo, JAPAN |
| Idea Creation | ADK Tokyo, JAPAN |
| PR | ADK Tokyo, JAPAN |
| Production | BB MEDIA Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| KATSUNORI KITANAKA | ADK | Account Executive |
| SHUICHI NAKAYAMA | ADK | Account Executive |
| KAZUYA MISHIMA | ADK | Account Executive |
| NAOKI MUROI | ADK | Agency Producer |
| KANAKO YOSHIMATSU | ADK | Planner |
| KAORI MIKI | FREELANCE | Art Director |
| JUMPEI YOSHIDA | ADK | Creative Director |
| RYO ATSUMI | BBmedia Inc. | Executive Producer |
| SHINYA MIYAZAKI | BBmedia Inc. | Producer |
| MASAO FUJIYAMA | BBmedia Inc. | Production Manager |
| KOUDAI TANAKA | BBmedia Inc. | Director |
| YANG XIAODONG | BBmedia Inc. | Editor |
| NOBUAKI IMURA | IMURA OFFICE | Cinematographer |
| KOJI YOSHINO | LightNix inc. | Lighting Director |
| NORIKO OKADA | FREELANCE | Stylist |
| YURI YAMAGUCHI | FREELANCE | Art Designer |
| HARUKA OKUTSU | IMURA OFFICE | Colorist |
| YOSHIKO HANZAKI | Sun Music | Artist |
| HITOMI ISHII | i Link | CAST |
| AIKO SATO | Space Craft | CAST |
| KAZUNARI OOHASHI | STAGE | CAST |
| RENA HIRAKAWA | Spacecraft Junior | CAST |
| KEITO TARUMIZU | Spacecraft Junior | CAST |
The story is of a pregnant woman and her journey as a mother. Through both happy and rough times, all the experiences accumulate to the growing of a loving family. A big fir tree can always be seen by their side while the mother raises her child, and has watched over them through the times, like a guardian. It shows how KITTE, a shopping mall stands by the area that they are located, and connects the people, the town, the time they spend. With the feeling of wanting to say “thank you” to the people who come to KITTE, and to show that KITTE is a place where people connect with people, this film was conceived.