| Title | NISSIN CURRY MESHI : NO MORE NOODLES |
| Brand | NISSIN FOODS |
| Product / Service | NISSIN CURRY MESHI |
| Category | A01. Food & Drink |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | SAMURAI Tokyo, JAPAN |
| Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
| Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kashiwa Sato | SAMURAI | Executive Creative Director |
| Shinichi Takizawa | HAKUHODO | Creative Director |
| Yuji Tanaka | TBWA\HAKUHODO | Planner |
| Keita Kojima | HAKUHODO | Art Director |
| Masafumi Fukuda | HAKUHODO PRODUCT'S | Producer |
| Minori Kuragami | HAKUHODO PRODUCT'S | Production Manager |
| Masabumi Domen | HAKUHODO PRODUCT'S | Shooting Producer |
| Wataru Sato | TYO monster | Director |
| Shuhei Onaga | Freelance | Cameraman |
| Satoru Oyamada | HIKARI KOBO | Lighting |
| Yuzi Fukuzawa | Fis | Art Designer |
| Yoshitaka Honda | Freelance | Editor |
| Masaki Sakazume | HAKUHODO PRODUCT'S | Editor |
| AC-BU | AC-BU | Animation |
| Yoshiaki Nagatake | HAKUHODO | Copy Writer |
| Shuichiro Koyama | HAKUHODO | Art Director |
| Yuta Seki | HAKUHODO PRODUCT'S | Stylist |
| Go Ikegami | Nicolashka | Hair Make |
| Aya Hasumi | mogmog | Cooking Stylist |
| Shota Hirakawa | HIRAKAWA-YA | Sound Designer |
Curry Meshi is an instant curry brand, which is still an underdog after 3 years since its launch. By picking a fight with Cup Noodle, NISSIN FOODS' flagship product and world's top brand in its category, this spot is aimed at winning brand recognition as big two brands. As a cup-noodle lover and a package gets blown away, the "spicy" treatment demonstrates Curry Meshi's brand attitude and its sizzle.