| Title | LOVE BEHIND SURPRISE |
| Brand | VIP.COM |
| Product / Service | ECOMMERCE |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | KARMA ADVERTISING Shanghai, CHINA |
| Idea Creation | KARMA ADVERTISING Shanghai, CHINA |
| Production | SHOOTING GALLERY Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Kama Zhang | KARMA advertising Co.,LTD. | Founder |
| Fan Yang Zhong | Shooting Gallery Aisa Shanghai | Director |
| Tina Tian | KARMA advertising Co.,LTD. | Copy |
| Roc Zheng | KARMA advertising Co.,LTD. | Art/Designer |
| Jiaqi Hu | KARMA advertising Co.,LTD. | Art/Designer |
| Jean Gao | KARMA advertising Co.,LTD. | Account Director |
| Claire Mao | KARMA advertising Co.,LTD. | Account Manager |
| Briony Zheng | KARMA advertising Co.,LTD. | Account Executive |
This film focused on those people who were so shy that they could not express love orally.But these people created some surprise moments to express their feeling to the people they loved. It adapted from six real stories: for instance, the man made full preparation of his purpose,the basketball teammates prepared the secret farewell party for their friend,a girl received a best gift from another girl who fell in love with her secretly,the leader permitted her subordinate to have one-month of annual leave for taking care of her baby,an unexpected visit from a father and the celebration of being a good mother for six years from her husband and son.