Title | SUCCESS |
Brand | OPPEIN |
Product / Service | FULL HOUSE CUSTOMIZATION |
Category | B04. Consumer Durables |
Entrant | KARMA ADVERTISING Shanghai, CHINA |
Idea Creation | KARMA ADVERTISING Shanghai, CHINA |
Production | MOD MEDIA CO. LTD. Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Kama Zhang | KARMA advertising Co.,LTD. | Founder |
Limin Wang | MOD Media Co. Ltd. | Director |
Sueya | KARMA advertising Co.,LTD. | Copy |
Pamela Lu | KARMA advertising Co.,LTD. | Art/Designer |
Frank Ruan | KARMA advertising Co.,LTD. | Art/Designer |
Jean Gao | KARMA advertising Co.,LTD. | Account Director |
Tina Shen | KARMA advertising Co.,LTD. | Account Manager |
We filmed a magical yet realistic story telling a normal middle-aged white-collar employee,like anyone else, who was eager to achieve success and finally became a working machine. At the beginning of the film, we saw a man wandered around the dusty house and he didn't know where his wife and son were going.He was a normal white-collar employee but he was under the heavy pressure of work and contemporary. He tried his best to knock himself out at work to provide his family a better life and ultimately became a working machine,the person who wore a cold mask.Although he achieved success and wealth,a gap was generated between he and his family.Fortunately,it was just a terrible nightmare. But he realized that nothing was more important than family and the true success comes with a loving family.