Title | CHOOSE FOR CHANGE |
Brand | P&G |
Product / Service | SHIKSHA |
Category | C01. Viral Film |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Idea Creation | LEO BURNETT INDIA Mumbai, INDIA |
Media Placement | MEDIACOM Mumbai, INDIA |
PR | MADISON COMMUNICATIONS Mumbai, INDIA |
Production | RED ICE FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Rajdeepak Das | Leo Burnett India | MD-India & CCO - South Asia, Leo Burnett |
Saurabh Varma | Leo Burnett India | CEO, Leo Burnett South Asia & Publicis Communications India |
Dheeraj Sinha | Leo Burnett India | MD - India & CSO - South Asia, Leo Burnett |
Manasvi Abrol | Leo Burnett India | Creative Director |
Abhisek Patnaik | Leo Burnett India | Creative Strategist |
Ashish Gautam | Leo Burnett India | Creative Strategist |
Ashish Sharma | Leo Burnett India | Copywriter |
Nikhil Lotankar | Leo Burnett India | Art Director |
Nitin Menon | Leo Burnett India | Copywriter |
Peter Joseph | Leo Burnett India | Creative Strategist |
Sagar Parab | Leo Burnett India | Creative Director |
Rakesh Hinduja | Leo Burnett India | Executive Director & Branch Head, Mumbai |
Abhimanyu Khedkar | Leo Burnett India | Vice President |
Aditi Shivdasani | Leo Burnett India | Brand Partner |
Ajeeta Bharadwaj | Leo Burnett India | Executive Vice President & Head of Planning, Mumbai |
Sushrita Mukherjee | Leo Burnett India | Brand Strategy Director |
Falgun Busa | Leo Burnett India | Producer (Leo Burnett India) |
Robby Grewal | Red Ice Films | Director |
Gary Grewal | Red Ice Films | Director |
Eeshit Narain | Red Ice Films | DOP |
Vandana Singh | Red Ice Films | Executive Producer |
Priyank Misra | Red Ice Films | Producer |
Hanif | Red Ice Films | Music Director |
Abhishek Desai | Procter and Gamble India | Associate Director |
Ravi Chamoli | Procter and Gamble India | India Communications Lead |
Rishi Jain | Procter and Gamble | Assistant Brand Manager |
Somdutt Sarkar | Procter and Gamble India | Design Manager |
Shibani Shah | Procter and Gamble India | India Communications |
This is the story of Appu, a boy who wanted to go to school. And his father who didn’t have the heart to tell him the harsh truth - that there are no schools near their village. Every day, we see Appu, getting ready for school. But his father tries distracting him in different ways, even getting the villagers to help out, either by luring him with a toy ship, scaring him with a fake tiger roar, or even by pretending a scooter breakdown. Days go by as Appu’s hope goes down, so does his father’s - who dreams of his child reaching for the stars someday. Then one day, he receives the golden call, as he takes Appu out and surprises him with an actual school that P&G Shiksha built. The smile and excitement on Appu’s face is eventually summed up by his father’s emotion.