CHOOSE FOR CHANGE

TitleCHOOSE FOR CHANGE
BrandP&G
Product / ServiceSHIKSHA
CategoryC01. Viral Film
EntrantLEO BURNETT INDIA Mumbai, INDIA
Idea Creation LEO BURNETT INDIA Mumbai, INDIA
Media Placement MEDIACOM Mumbai, INDIA
PR MADISON COMMUNICATIONS Mumbai, INDIA
Production RED ICE FILMS Mumbai, INDIA

Credits

Name Company Position
Rajdeepak Das Leo Burnett India MD-India & CCO - South Asia, Leo Burnett
Saurabh Varma Leo Burnett India CEO, Leo Burnett South Asia & Publicis Communications India
Dheeraj Sinha Leo Burnett India MD - India & CSO - South Asia, Leo Burnett
Manasvi Abrol Leo Burnett India Creative Director
Abhisek Patnaik Leo Burnett India Creative Strategist
Ashish Gautam Leo Burnett India Creative Strategist
Ashish Sharma Leo Burnett India Copywriter
Nikhil Lotankar Leo Burnett India Art Director
Nitin Menon Leo Burnett India Copywriter
Peter Joseph Leo Burnett India Creative Strategist
Sagar Parab Leo Burnett India Creative Director
Rakesh Hinduja Leo Burnett India Executive Director & Branch Head, Mumbai
Abhimanyu Khedkar Leo Burnett India Vice President
Aditi Shivdasani Leo Burnett India Brand Partner
Ajeeta Bharadwaj Leo Burnett India Executive Vice President & Head of Planning, Mumbai
Sushrita Mukherjee Leo Burnett India Brand Strategy Director
Falgun Busa Leo Burnett India Producer (Leo Burnett India)
Robby Grewal Red Ice Films Director
Gary Grewal Red Ice Films Director
Eeshit Narain Red Ice Films DOP
Vandana Singh Red Ice Films Executive Producer
Priyank Misra Red Ice Films Producer
Hanif Red Ice Films Music Director
Abhishek Desai Procter and Gamble India Associate Director
Ravi Chamoli Procter and Gamble India India Communications Lead
Rishi Jain Procter and Gamble Assistant Brand Manager
Somdutt Sarkar Procter and Gamble India Design Manager
Shibani Shah Procter and Gamble India India Communications

Brief Explanation

This is the story of Appu, a boy who wanted to go to school. And his father who didn’t have the heart to tell him the harsh truth - that there are no schools near their village. Every day, we see Appu, getting ready for school. But his father tries distracting him in different ways, even getting the villagers to help out, either by luring him with a toy ship, scaring him with a fake tiger roar, or even by pretending a scooter breakdown. Days go by as Appu’s hope goes down, so does his father’s - who dreams of his child reaching for the stars someday. Then one day, he receives the golden call, as he takes Appu out and surprises him with an actual school that P&G Shiksha built. The smile and excitement on Appu’s face is eventually summed up by his father’s emotion.

Links

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