Title | GHOSTING |
Brand | TD AMERITRADE |
Product / Service | 24/5 |
Category | C02. Branded Content & Entertainment Film |
Entrant | HAVAS SINGAPORE, SINGAPORE |
Idea Creation | HAVAS SINGAPORE, SINGAPORE |
Media Placement | HAVAS MEDIA SINGAPORE, SINGAPORE |
Production | CURIOUS FILM Auckland, NEW ZEALAND |
Production 2 | SONG ZU SINGAPORE Singapore, SINGAPORE |
Production 3 | FREEFLOW PRODUCTIONS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Andrew Hook | Havas Singapore | Chief Creative Officer |
Kelvin Lim | Havas Singapore | Creative Director |
Y2 Villanueva | Havas Singapore | Copywriter |
Farhan Darma | Havas Singapore | Art Director |
Dan Li Luo | Havas Singapore | Executive Producer |
Kin Leung Lau | Havas Singapore | Production Assistant |
Sue-Ann Chan | Havas Singapore | Group Account Director | Head of Digital |
Ashley Leong | Havas Singapore | Regional Account Director |
Gereld Khoong | Havas Singapore | Strategic Planner |
Oliver Green | Curious Film | Director |
Kate Roydhouse | Curious Film | Executive Producer |
Jacob Bryan | Curious Film | Director of Photography |
Alex O'Shaughessy | Curious Film | Editor |
Pete Richie | Curious Film | Freelance Colorist |
Damian Waddell | Song Zu Singapore | Sound Engineer |
Karen Lee | Song Zu Singapore | Producer |
Lindy Chong | Freeflow Productions | Online Editor |
Ong Wei Ting | Freeflow Productions | Post Producer |
This film was shot to look like an authentic news feature. It was broadcast as an uninterrupted 5-minute spot on regional Bloomberg TV. Our intrepid reporter is investigating a troubling new phenomenon affecting South-East Asia’s financial capitals. It’s called ‘ghosting’. As he explains in detail, ‘ghosters’ are typically successful, ambitious individuals who have a habit of going missing from social occasions at night. A surprising pattern emerges from his investigation: because of a dramatic timezone difference, these individuals have been ghosting on their loved ones in order to trade U.S. securities in real time. Our reporter meets a ghosting expert who, after years of research, has finally found a solution: 24/5 trading, from TD Ameritrade. This innovation allows ghosters to trade select securities on the U.S. markets whenever they like – 24 hours a day, 5 days a week.