| Title | VINDA DELUXE_THE CAUSE |
| Brand | VINDA DELUXE |
| Product / Service | VINDA TISSUE |
| Category | B02. Other FMCG |
| Entrant | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
| Idea Creation | DENTSU LHS Kuala Lumpur, MALAYSIA |
| Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Huang Ean Hwa | Dentsu LHS | Chief Creative Officer |
| Milan Agnihotri | Dentsu LHS | Chief Strategy Officer |
| Yasmin Mokhtar | Dentsu LHS | Managing Partner |
| Vinod Manoharan | Dentsu LHS | Associate | Branding & Design |
| Kyril Edlin | Dentsu LHS | Creative Hybrid |
| Azlaili Yunus | Dentsu LHS | Senior Creative Hybrid |
| Tan Wei Peow | Directors Think Tank Sdn. Bhd | Film Director |
| Don Wong | Directors Think Tank Sdn. Bhd | Producer |
| Patrick Chua | Directors Think Tank Sdn. Bhd | DOP |
| Boyd See | Directors Think Tank Sdn. Bhd | Offline Editor |
| APV Media | APV Media | Post Production |
| Fuse Adventures in Audio | Fuse Adventures in Audio | Audio Production |
Malaysia’s revolutionary election brought about a change in Government that promised to rid Malaysians of corruption and scandal that had plagued Malaysians for decades. With a peaceful and democratic transition, through the voice of the people, there was once again hope. The concept for Vinda Tissue was to tap into this national sentiment. With a humorous and irreverent take on all things that needed ‘cleaning up’ – with extra strong Vinda, cleaning up Malaysia was something that we could all do.