| Title | MAXIS_A.I. < M.I. |
| Brand | MAXIS COMMUNICATIONS |
| Product / Service | COMMUNICATIONS SERVICE PROVIDER |
| Category | B11. Consumer Services |
| Entrant | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
| Idea Creation | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Andrew Low | Leo Burnett KL | Executive Creative Director |
| Andrew Leong | Leo Burnett KL | Managing Partner |
| Walter Teoh | Leo Burnett KL | Creatives |
| Adrian Ho | Leo Burnett KL | Creatives |
| Abby Tai | Leo Burnett KL | Creatives |
| Wong Jing Wei | Leo Burnett KL | Creatives |
| Rociel Chan | Leo Burnett KL | Creatives |
| Roseniyati Abdullah | Leo Burnett KL | Agency Producer |
| April Toh | Leo Burnett KL | Senior Account Director |
| Albert Tang | Leo Burnett KL | Account Manager |
| Jean Lim | Leo Burnett KL | Senior Account Executive |
| Julia Boudville | Leo Burnett KL | Project Management |
| Rajay Singh | Directors Think Tank Sdn. Bhd | Film Director |
| Heng Tek Nam | Directors Think Tank Sdn. Bhd | Executive Producer |
| VHQ Post KL | VHQ Post KL | Post Production |
| Affandi Jamaluddin | Mirage Post | Offline Editor |
| Fuse Adventures in Audio | Fuse Adventures in Audio | Audio Production |
Maxis short film titled "A.I. < M.I.". The Mother's Day film is set in the near future, the film tells the story of a young girl's relationship with the artificial intelligence that takes care of her. It attempts to examine our relationship with the impending age of A.I. We wanted to connect with the digital natives by tapping into the new fascination with Artificial Intelligence, and chatbots this Mother's Day. The film offers a glimpse into what's next, but is deeply grounded in how some things don't change, that technology will never replace the human touch. So we felt that pitting the best form of A.I. against the best representation of humanity - Mothers was a great fit.