Title | INVISIBLE WOMEN_UNWANTED |
Brand | WOMEN'S AID ORGANISATION |
Product / Service | NON-GOVERNMENTAL ORGANISATION |
Category | A13. Not-for-profit / Charity |
Entrant | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Idea Creation | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Iska Hashim | Leo Burnett KL | Group Creative Director |
James Seet | Leo Burnett KL | Head of Design |
Pia Dhaliwal | Leo Burnett KL | Copywriter |
Lee Shyyi | Leo Burnett KL | Art Director |
Ong Jia Yean | Leo Burnett KL | Art Director |
Larissa Loh | Leo Burnett KL | Designer |
Jennifer Liew | Leo Burnett KL | Account Director |
Ng Swee Ling | Directors Think Tank Sdn. Bhd. | Film Director |
Intan Sham | Directors Think Tank Sdn. Bhd. | Executive Producer |
Julian Oh | Directors Think Tank Sdn. Bhd. | DOP |
Boyd See | Directors Think Tank Sdn. Bhd. | Offline Editor |
VHQ KL | VHQ KL | Post Production |
Canang Studio | Canang Studio | Audio Production |
We open on a shot of a large black rubbish bag (or a garbage bag, for any Americans reading this) in an office. Throughout the film, the bag appears in more office situations. Meetings and suchlike. In every one of these situations, though, the bag is pretty much ignored. Which is perhaps to be expected for a literal sack of refuse – even one that is evidently in gainful employment. Towards the end of the film, it’s revealed that the bag is actually a woman. A pregnant woman. A stand-in for one of the 40% of women, as revealed by our subsequent supers, who have suffered professional consequences for getting pregnant. This is followed, finally, by an entreaty to support the Gender Equality Act.