Title | NIM TEST |
Brand | NISSAN PHILIPPINES INC. |
Product / Service | NISSAN PHILIPPINES INC. |
Category | B05. Automotive |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Production | HOW'S EVERYTHING Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
Nils Andersson | TBWA\ | Chief Creative Officer |
Melvin Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
Nils Andersson | TBWA\ | Executive Creative Director |
Chino Jayme | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
Chino Jayme | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
Cj de Silva-Ong | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
Al Gonzaga | TBWA\SANTIAGO MANGADA PUNO | Copywriter |
Cj de Silva-Ong | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
James Mendoza | TBWA\SANTIAGO MANGADA PUNO | Art Director |
Portia Catuira | TBWA\SANTIAGO MANGADA PUNO | Managing Director |
Kathy Cosico | TBWA\SANTIAGO MANGADA PUNO | Business Unit Director |
Sunny Lucero | How's Everything | Producer |
Francis Bagnes | How's Everything | Producer |
Vince Belen | TBWA\SANTIAGO MANGADA PUNO | Editor |
Hann Marcelino | TBWA\SANTIAGO MANGADA PUNO | Editor |
Nani Naguit | freelancer | Director |
Vilma Niepes | TBWA\SANTIAGO MANGADA PUNO | Executive Producer |
Michelle dela Cruz | TBWA\SANTIAGO MANGADA PUNO | Producer |
Timothy Axibal | TBWA\SANTIAGO MANGADA PUNO | Editor |
Rj Paculan | TBWA\SANTIAGO MANGADA PUNO | Strategy |
Peach Natividad | TBWA\SANTIAGO MANGADA PUNO | Strategy |
Dhanice Mengote | TBWA\SANTIAGO MANGADA PUNO | Account Manager |
Nissan Intelligence Mobility (NIM) is a technology that enhances driving and promotes safety. Manila is one of the cities that need it the most because of its bad traffic conditions. Most of its drivers are ignorant of road rules and regulations, resulting in frequent accidents and other traffic problems. The brand had to find a way to prove why the city could benefit from NIM by reminding its people of how clueless their drivers are. The NIM Test was created - a special driver’s test using road signs that every driver should know. Drivers all over Manila were interviewed and tested about their knowledge on these signs. The test results were unsurpisingly bad. This, however, reinforced why Nissan Intelligent Mobility can be greatly beneficial to the city by making its roads safer.