NIM TEST

Short List
TitleNIM TEST
BrandNISSAN PHILIPPINES INC.
Product / ServiceNISSAN PHILIPPINES INC.
CategoryB05. Automotive
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Idea Creation TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production HOW'S EVERYTHING Makati City, THE PHILIPPINES

Credits

Name Company Position
Melvin M. Mangada TBWA\SANTIAGO MANGADA PUNO Chief Creative Officer
Nils Andersson TBWA\ Chief Creative Officer
Melvin Mangada TBWA\SANTIAGO MANGADA PUNO Chief Creative Officer
Nils Andersson TBWA\ Executive Creative Director
Chino Jayme TBWA\SANTIAGO MANGADA PUNO Creative Director
Chino Jayme TBWA\SANTIAGO MANGADA PUNO Creative Director
Cj de Silva-Ong TBWA\SANTIAGO MANGADA PUNO Creative Director
Al Gonzaga TBWA\SANTIAGO MANGADA PUNO Copywriter
Cj de Silva-Ong TBWA\SANTIAGO MANGADA PUNO Creative Director
James Mendoza TBWA\SANTIAGO MANGADA PUNO Art Director
Portia Catuira TBWA\SANTIAGO MANGADA PUNO Managing Director
Kathy Cosico TBWA\SANTIAGO MANGADA PUNO Business Unit Director
Sunny Lucero How's Everything Producer
Francis Bagnes How's Everything Producer
Vince Belen TBWA\SANTIAGO MANGADA PUNO Editor
Hann Marcelino TBWA\SANTIAGO MANGADA PUNO Editor
Nani Naguit freelancer Director
Vilma Niepes TBWA\SANTIAGO MANGADA PUNO Executive Producer
Michelle dela Cruz TBWA\SANTIAGO MANGADA PUNO Producer
Timothy Axibal TBWA\SANTIAGO MANGADA PUNO Editor
Rj Paculan TBWA\SANTIAGO MANGADA PUNO Strategy
Peach Natividad TBWA\SANTIAGO MANGADA PUNO Strategy
Dhanice Mengote TBWA\SANTIAGO MANGADA PUNO Account Manager

Brief Explanation

Nissan Intelligence Mobility (NIM) is a technology that enhances driving and promotes safety. Manila is one of the cities that need it the most because of its bad traffic conditions. Most of its drivers are ignorant of road rules and regulations, resulting in frequent accidents and other traffic problems. The brand had to find a way to prove why the city could benefit from NIM by reminding its people of how clueless their drivers are. The NIM Test was created - a special driver’s test using road signs that every driver should know. Drivers all over Manila were interviewed and tested about their knowledge on these signs. The test results were unsurpisingly bad. This, however, reinforced why Nissan Intelligent Mobility can be greatly beneficial to the city by making its roads safer.

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