ELEMENTS - WHAT'S YOURS?

TitleELEMENTS - WHAT'S YOURS?
BrandSEJALIN ENTERPRISES SDN BHD
Product / ServiceIN YOUR LMN
CategoryC02. Branded Content & Entertainment Film
EntrantHOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Idea Creation HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Idea Creation 2 LMN Bandar Seri Begawan, BRUNEI DARUSSALAM
Media Placement HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Production HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM
Additional Company SEJALIN ENTERPRISES SDN BHD Bandar Seri Begawan, BRUNEI DARUSSALAM

Credits

Name Company Position
Michelle Tan Hoco Agency Copywriter
Howard Lim Hoco Agency Copywriter
Erwan Mugit Hoco Agency Production Manager
Joshua Lew Hoco Agency Accounts & Planning Execution Manager
Randy Lim Hoco Agency Agency Manager
Hon Kar Wen Hoco Agency Jr. Communication Associate

Brief Explanation

Abstract motif coupled with dramatic video style, this five part mini series was created to introduce the client’s first fashion line to both local and international audiences via the social media platform, Instagram. The messaging objective for each video was to convey the emotions of the client that she experienced on her journey and translate them into tangible representations on screen through the natural elements of fire, wind, water and earth. With strong narration, each video’s story is carried along and accompanies the subject in the different locations according to the element represented. This video is a culmination of all four videos in the series and features the client herself. In her narration, she speaks of shedding the past and realizing there’s more to her. Through her narration, she details her experience and what she has learned from her journey. This final video is a representation of her epiphany.