Title | ELEMENTS - WHAT'S YOURS? |
Brand | SEJALIN ENTERPRISES SDN BHD |
Product / Service | IN YOUR LMN |
Category | C02. Branded Content & Entertainment Film |
Entrant | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
Idea Creation | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
Idea Creation 2 | LMN Bandar Seri Begawan, BRUNEI DARUSSALAM |
Media Placement | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
Production | HOCO CREATIVE Bandar Seri Begawan, BRUNEI DARUSSALAM |
Additional Company | SEJALIN ENTERPRISES SDN BHD Bandar Seri Begawan, BRUNEI DARUSSALAM |
Name | Company | Position |
---|---|---|
Michelle Tan | Hoco Agency | Copywriter |
Howard Lim | Hoco Agency | Copywriter |
Erwan Mugit | Hoco Agency | Production Manager |
Joshua Lew | Hoco Agency | Accounts & Planning Execution Manager |
Randy Lim | Hoco Agency | Agency Manager |
Hon Kar Wen | Hoco Agency | Jr. Communication Associate |
Abstract motif coupled with dramatic video style, this five part mini series was created to introduce the client’s first fashion line to both local and international audiences via the social media platform, Instagram. The messaging objective for each video was to convey the emotions of the client that she experienced on her journey and translate them into tangible representations on screen through the natural elements of fire, wind, water and earth. With strong narration, each video’s story is carried along and accompanies the subject in the different locations according to the element represented. This video is a culmination of all four videos in the series and features the client herself. In her narration, she speaks of shedding the past and realizing there’s more to her. Through her narration, she details her experience and what she has learned from her journey. This final video is a representation of her epiphany.