JAPAN

TitleJAPAN
BrandBDO
Product / ServiceBDO REMIT
CategoryB11. Consumer Services
EntrantLEO BURNETT MANILA, THE PHILIPPINES
Idea Creation LEO BURNETT MANILA, THE PHILIPPINES

Credits

Name Company Position
Raoul Panes Leo Burnett Group Manila Chief Creative Officer
Dante Dizon Leo Burnett Group Manila Creative Director
Sweet Barbon Leo Burnett Group Manila Copywriter
Lot Eligio Leo Burnett Group Manila Account Management Director
Joel Limchoc Leo Burnett Group Manila Director
Sonny Cruz Freelance Producer
Arnold Buena Hit Productions Sound Arranger
Martin Flordeliza Leo Burnett Group Manila Art Director
Jacky Caruyan Leo Burnett Group Manila Account Manager

Brief Explanation

The film begins with supers saying the following story is based on real events happening somewhere in Japan. We open in a Japanese suburb with an ambulance parked outside an apartment as attendants load a stretcher and speed away. A female thought voice narrates the uniqueness of her job as a Tokoshu Seiso, a cleaner of apartments where elderly occupants have passed away alone. The cleaners arrive. Among them, our heroine starts cleaning the house while we hear the narration about the hardships of her job. While cleaning, she comes across the occupant’s personal belongings, including a pet cat. Once finished, she then calls her parents back home in the Philippines, making sure they received the money she sent. Supers appear: “However hard the job, you’ll do anything for family.” We then end with the brand logo and tagline, “BDO. Together, we find ways.”

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