Title | JAPAN |
Brand | BDO |
Product / Service | BDO REMIT |
Category | B11. Consumer Services |
Entrant | LEO BURNETT MANILA, THE PHILIPPINES |
Idea Creation | LEO BURNETT MANILA, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
Dante Dizon | Leo Burnett Group Manila | Creative Director |
Sweet Barbon | Leo Burnett Group Manila | Copywriter |
Lot Eligio | Leo Burnett Group Manila | Account Management Director |
Joel Limchoc | Leo Burnett Group Manila | Director |
Sonny Cruz | Freelance | Producer |
Arnold Buena | Hit Productions | Sound Arranger |
Martin Flordeliza | Leo Burnett Group Manila | Art Director |
Jacky Caruyan | Leo Burnett Group Manila | Account Manager |
The film begins with supers saying the following story is based on real events happening somewhere in Japan. We open in a Japanese suburb with an ambulance parked outside an apartment as attendants load a stretcher and speed away. A female thought voice narrates the uniqueness of her job as a Tokoshu Seiso, a cleaner of apartments where elderly occupants have passed away alone. The cleaners arrive. Among them, our heroine starts cleaning the house while we hear the narration about the hardships of her job. While cleaning, she comes across the occupant’s personal belongings, including a pet cat. Once finished, she then calls her parents back home in the Philippines, making sure they received the money she sent. Supers appear: “However hard the job, you’ll do anything for family.” We then end with the brand logo and tagline, “BDO. Together, we find ways.”