Title | THE MATRIARCHS |
Brand | CAREFREE |
Product / Service | CAREFREE PANTYLINERS |
Category | B02. Other FMCG |
Entrant | DDB SYDNEY, AUSTRALIA |
Idea Creation | DDB SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Welsh | DDB Sydney | Chief Creative Officer |
Tara Ford | DDB Sydney | Executive Creative Director |
Michael Barnfield | DDB Sydney | Creative Partner |
Jared Wicker | DDB Sydney | Copywriter |
Anne Lau | DDB Sydney | Copywriter |
Hannah King | DDB Sydney | Art Director |
Kate Sheppard | DDB Sydney | Managing Partner |
Claire Hynes | DDB Sydney | Business Director |
Penny Lipsham | Mango Sydney | Head of Social |
Dom Hickey | DDB Sydney | Planning Partner |
Sevda Cemo | DDB Sydney | Head of Integrated Content |
Alyce Guy | DDB Sydney | Producer |
Danny Grifoni | DDB Sydney | Sound Design |
Aleks Manou | DDB Sydney | Online Editor |
Richard Maxton | DDB Sydney | 2nd Unit DOP/Director |
Belinda Driscoll | J&J | Marketing Director |
Amy Luitingh | J&J | Brand Manager |
Jonathon Reid | J&J | Marketing Manager |
Louisa Thraves | J&J | Head of Media |
Experienced owners-operators of vaginas share life advice and cautionary tales with a younger generation of women. They end up exploring issues of periods, sex, and changing values with grace and honesty – proving themselves the ultimate in female empowerment.