| Title | THE MATRIARCHS |
| Brand | CAREFREE |
| Product / Service | CAREFREE PANTYLINERS |
| Category | B02. Other FMCG |
| Entrant | DDB SYDNEY, AUSTRALIA |
| Idea Creation | DDB SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Welsh | DDB Sydney | Chief Creative Officer |
| Tara Ford | DDB Sydney | Executive Creative Director |
| Michael Barnfield | DDB Sydney | Creative Partner |
| Jared Wicker | DDB Sydney | Copywriter |
| Anne Lau | DDB Sydney | Copywriter |
| Hannah King | DDB Sydney | Art Director |
| Kate Sheppard | DDB Sydney | Managing Partner |
| Claire Hynes | DDB Sydney | Business Director |
| Penny Lipsham | Mango Sydney | Head of Social |
| Dom Hickey | DDB Sydney | Planning Partner |
| Sevda Cemo | DDB Sydney | Head of Integrated Content |
| Alyce Guy | DDB Sydney | Producer |
| Danny Grifoni | DDB Sydney | Sound Design |
| Aleks Manou | DDB Sydney | Online Editor |
| Richard Maxton | DDB Sydney | 2nd Unit DOP/Director |
| Belinda Driscoll | J&J | Marketing Director |
| Amy Luitingh | J&J | Brand Manager |
| Jonathon Reid | J&J | Marketing Manager |
| Louisa Thraves | J&J | Head of Media |
Experienced owners-operators of vaginas share life advice and cautionary tales with a younger generation of women. They end up exploring issues of periods, sex, and changing values with grace and honesty – proving themselves the ultimate in female empowerment.