| Title | THE ROAD GUARDIANS |
| Brand | HENG DIRECT BROKER CO., LTD. |
| Product / Service | HENG DIRECT BROKER CO., LTD. |
| Category | B11. Consumer Services |
| Entrant | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Idea Creation | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Media Placement | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Production | THE FILM FACTORY LTD. Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
| Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
| Papop Chaowanapreecha | Rabbit Digital Group | Creative Director |
| Papop Chaowanapreecha | Rabbit Digital Group | Creative Director |
| Kajohnchai Rodklongtan | Rabbit Digital Group | Art Director |
| Nalin Viroonhatham | Rabbit Digital Group | Copy Writer |
| Kanitkorn Srimakorn | Rabbit Digital Group | Copy Writer |
| Daotip Sudhisanronakorn | Rabbit Digital Group | Agency Producer |
| Atittaya Jeerawatpong | Rabbit Digital Group | agency Producer |
| Kathleen Wongsanganan | Rabbit Digital Group | Client Service Director |
| Akaraporn Fongchitcharoen | Rabbit Digital Group | Account Director |
| Wanwisa Pensunti | Rabbit Digital Group | Account Manager |
| Oracha Chinsawatpun | Rabbit Digital Group | Account Manager |
| Pavena Juprachakorn | Rabbit Digital Group | Account Executive |
| Saroj Laohasiri | Rabbit Digital Group | Chief Marketing Officer |
| Chayanin Prasertsuk | Rabbit Digital Group | Senior Strategic Planner |
| Phannaphat Meesridee | Rabbit Digital Group | Strategic Planner |
| Taya Soonthonvipat | The Film Factory Ltd. | Director |
| Chankit Chamnivikaipong | The Film Factory Ltd. | Cinematographer |
| Anan Boonsri | The Film Factory Ltd. | Gaffer |
| Wanlop Plumsee | The Film Factory Ltd. | Production Designer |
| Rewat Vorarat | The Film Factory Ltd. | Executive Producer |
| Yannassma Thannitsch | The Film Factory Ltd. | Film Producer |
| Sippanart Olarnsaritkul | One Cool Production Co., Ltd. | Editor |
| Arthur Lam | One Cool Production Co., Ltd. | Colorist |
| Apichaya Yueprayong | One Cool Production Co., Ltd. | Post Producer |
| Siwat Homkham | Mellow Tune Co., Ltd. | Music Composer |
| Nopphalux Kosakorn | Pumpumpumpum Co., Ltd. | Sound Engineer |
The story takes place in a set up scenario of a court where road users sue the ‘Road Guardians’ over various car accident issues. In this scenario filled with elements of traffic to show how poorly Thai traffic is nowadays, ‘HengDirect’ is introduced as a new hero who offers the solution for all car accident problems.