42

Short List
Title42
BrandTHE AUSTRALIAN RED CROSS BLOOD SERVICE
Product / ServiceBLOOD DONATION
CategoryA13. Not-for-profit / Charity
EntrantCUMMINS & PARTNERS Melbourne, AUSTRALIA
Idea Creation CUMMINS & PARTNERS Melbourne, AUSTRALIA
Production FINCH Sydney, AUSTRALIA

Credits

Name Company Position
Sean Cummins Cummins & Partners Global Chief Executive Officer
Doogie Chapman Cummins & Partners Creative Director
Adam Slater Cummins & Partners Copywriter
Connor Beaver Cummins & Partners Art Director
Chris Moore Cummins & Partners Head Of Broadcast
Karley Cameron Cummins & Partners Broadcast Producer
Tom Ward Cummins & Partners Chief Strategy Officer
James Bennett Cummins & Partners Strategy Planner
Sally Kingi Cummins & Partners Senior Integration Director
Kara Brumfit Cummins & Partners Senior Integration Manager
Johnny Corpuz Cummins & Partners Head of Connections Strategy
Calvin Lyons Cummins & Partners Connections Strategist
George Groves Cummins & Partners Connections Strategist
Will Millar Cummins & Partners Media Manager
Monique Gerada Cummins & Partners Media Manager
Georgia Pedersen Cummins & Partners Digital Media Manager
Derin Seale Finch Director
Karen Bryson Finch Executive Producer
Matt Toll Finch DOP
Camilla Mazzaferro Finch Producer
Jo Scott The Butchery Editor
Andy Timms Finch VFX Supervisor
Quade Biddle Finch Lead Flame Artist
Scott Maclean Finch Colourist -
Kent Boswell Finch VFX EP
Jayne da Costa Finch VFX Producer
Pascal Barbare Electric Dreams Composer
Simon Lister Nylon Sound Engineer

Brief Explanation

We open on a father reading ‘The Hitchhiker’s Guide to the Galaxy’ to his son at bedtime. Just as his father reaches the part where the meaning of life is revealed as ‘42’, his son falls asleep. We now find ourselves inside the boy’s dream. Amidst fireworks, blimps and television reporters, thousands of people celebrate that the meaning of life has been revealed. The boy makes his way to a stage and, encouraged by a mouse, opens a fortune cookie. It too reads ‘42’. “But 42 what?” the boy asks the crowd. A graphic appears: ’42 days is how long donated blood lasts’. We cut back to the boy and his father, revealing that the boy is actually in hospital receiving a blood transfusion. A final graphic appears: ‘So, be life, the universe and everything to someone’. We conclude with a Red Cross Blood Service logo and call to action.

Links
Website URL