VIRTUAL EQUALITY

Bronze Spike
TitleVIRTUAL EQUALITY
BrandQUEERAZ
Product / ServiceMARRIAGE EQUALITY
CategoryC05. 360° & VR Film
EntrantJ. WALTER THOMPSON Sydney, AUSTRALIA
Idea Creation J. WALTER THOMPSON Sydney, AUSTRALIA
Production LUSCIOUS INTERNATIONAL Sydney, AUSTRALIA
Production 2 STAPLES VR Auckland, NEW ZEALAND
Production 3 NYLON STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Simon Langley J. Walter Thompson Executive Creative Director
Sinead Roarty J. Walter Thompson Associate Creative Director
Giles Clayton J. Walter Thompson Senior Copywriter
Simon Hayes J. Walter Thompson Senior Art Director
Heather Morrison J. Walter Thompson Senior Planner
Amanda Slatyer J. Walter Thompson Head of Broadcast
NIcole Bentley J. Walter Thompson Producer
Kel Gronow J. Walter Thompson Editor
John Tozzi J. Walter Thompson Director of Digital Delivery
Bruce Pywell & Jack Blades J. Walter Thompson Group Account Director
Paloma Newton J. Walter Thompson Account Manager
Mathew Scott J. Walter Thompson Senior Designer
Andrew Morris Luscious International Executive Producer
Rachel Wintle Luscious International Creative / Producer
Lou Quill Luscious International Director
Jovan Atanackovic Luscious International Director of Photography
Katrina Sarpi Luscious International Production Manager
Aliesha Staples Staples VR Founder
Paul Willey Staples VR VR Technician

Brief Explanation

People attend a virtual wedding cerremony held at Sydney's iconic First Fleet Park, Circular Quay. After putting on a VR headset they are immersed in a real same-sex wedding happening in Auckland, New Zeland. They watch the grooms walk down the aisle, hear the couple's heartfelt vows and see the love of their first kiss as a legally married couple - something that could not happen in Australia. Finally we see the groom's walking back down the aisle through flowers and confetti, a powerful message appears: "New Zealand, United States, Great Britain, Mexico (and so on)... has said yes to love and equality. Australia. It's time to make marriage equality a reality."

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