Title | ŠKODA X HANDSOME DANCER “COINCIDANCE” |
Brand | ŠKODA TAIWAN |
Product / Service | ŠKODA BRAND |
Category | C02. Branded Content & Entertainment Film |
Entrant | REDBIT PICTURES Taipei City, CHINESE TAIPEI |
Idea Creation | REDBIT PICTURES Taipei City, CHINESE TAIPEI |
Idea Creation 2 | SKODA TAIWAN Taipei City, CHINESE TAIPEI |
Media Placement | PHD TAIWAN Taipei, CHINESE TAIPEI |
Production | REDBIT PICTURES Taipei City, CHINESE TAIPEI |
Additional Company | ERICS SPORTS MARKETING Taipei, CHINESE TAIPEI |
Additional Company 2 | PUBLICIS Taipei, CHINESE TAIPEI |
Additional Company 3 | TEAMRED Taipei City, CHINESE TAIPEI |
Additional Company 4 | TAIWAN STREET DANCE ART ORGANIZATION Taipei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Victor Ting | Skoda Taiwan | Marketing & Communication Sr. Manager |
Bang Yao LIU | Boilfilm | Director |
Uilin WANG | Redbit Pictures | Creative Producer |
Realizing the coincidence that Skoda’s ‘Simply Clever’ tagline sounded similar to the Taiwanese word for ‘Just Dance’, we enlisted ‘Handsome Dancer’ whose contagious shoulder-shaking dance video had made them a YouTube hit. We shot our own music video version, to new lyrics, featuring the protagonists Kiki and Choo-choo driving and dancing at Taiwan’s most recognizable and iconic spots. The epic moment is when two of them finally run into each other.“Wow, you can really dance. Wow, that’s a nice ŠKODA … We’ve been dancing and driving the same, what a coincidance.” Ever since two of them dancing together, the world becomes peaceful. The common passion of people toward SKODA and dancing are universally matching. Even Simply Clever in Chinese sounds like “Just Dance”, all of which leads to the communication theme: “Loving ŠKODA , no language is needed. Simply Clever, Just dance.”