Title | THE REAL YOU MATTERS |
Brand | SPECIAL BROADCASTING SERVICE (SBS) |
Product / Service | GOVERNMENT BROADCASTER |
Category | B12. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant | HAVAS AUSTRALIA Melbourne, AUSTRALIA |
Idea Creation | HAVAS AUSTRALIA Melbourne, AUSTRALIA |
Production | +APE Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Damian Royce | Havas Melbourne | Executive Creative Director |
Matt Houltham | Havas Melbourne | Group Managing Director |
Zoe Yeoman | Havas Melbourne | Creative |
Liam Travers | Havas Melbourne | Creative |
Joey Newton | Havas Melbourne | Creative |
Alex Roby | Havas Melbourne | Designer |
Fiona Warren | Havas Melbourne | Account Director |
Lauren Bell | Havas Melbourne | Agency Producer |
Leo Francis | Havas Melbourne | Operations Manager |
Carl Sorheim | +ape | Film Director |
Jason Byrne | +ape | Executive Film Producer |
Darren McFarlane | +ape | Film Producer |
Julian Costanzo | +ape | 1st AD |
Aaron Farrugia | +ape | Director of photography |
Thanassi Panagiotaras | +ape | Editor / Colourist |
Jess Galea | +ape | Production Assistant |
Sunny Wilding | +ape | 1st AC |
Keith Bottomly | +ape | Sound Recordist |
Tim Disney | +ape | Props |
Big Ears Studio | Big Ears Studio | Sound Engineer |
A non-inclusive workplace is one where people feel they cannot be themselves. It comes at a cost. It's psychologically exhausting for employees and it reduces work productivity. 'The real you matters' tackles the subject of inclusion, by featuring people who feel the need to hide an essential part of who they are out of fear of being excluded, judged or discriminated against. The film dramatises this fear-driven behaviour via 3 employees and their desperate attempts to hide a part of themselves from work colleagues and managers. A man puts his flexibility to the test to disguise his Muslim faith, a woman defies physics to conceal her pregnancy and a gay woman goes to extreme measures to cover up the gender of her fiancé. The film's conclusion highlights this absurdity and states the view of the Special Broadcasting Service that everyone should feel free to be themselves at work.