THE REAL YOU MATTERS

TitleTHE REAL YOU MATTERS
BrandSPECIAL BROADCASTING SERVICE (SBS)
Product / ServiceGOVERNMENT BROADCASTER
CategoryB12. Corporate Social Responsibility (CSR) / Corporate Image
EntrantHAVAS AUSTRALIA Melbourne, AUSTRALIA
Idea Creation HAVAS AUSTRALIA Melbourne, AUSTRALIA
Production +APE Melbourne, AUSTRALIA

Credits

Name Company Position
Damian Royce Havas Melbourne Executive Creative Director
Matt Houltham Havas Melbourne Group Managing Director
Zoe Yeoman Havas Melbourne Creative
Liam Travers Havas Melbourne Creative
Joey Newton Havas Melbourne Creative
Alex Roby Havas Melbourne Designer
Fiona Warren Havas Melbourne Account Director
Lauren Bell Havas Melbourne Agency Producer
Leo Francis Havas Melbourne Operations Manager
Carl Sorheim +ape Film Director
Jason Byrne +ape Executive Film Producer
Darren McFarlane +ape Film Producer
Julian Costanzo +ape 1st AD
Aaron Farrugia +ape Director of photography
Thanassi Panagiotaras +ape Editor / Colourist
Jess Galea +ape Production Assistant
Sunny Wilding +ape 1st AC
Keith Bottomly +ape Sound Recordist
Tim Disney +ape Props
Big Ears Studio Big Ears Studio Sound Engineer

Brief Explanation

A non-inclusive workplace is one where people feel they cannot be themselves. It comes at a cost. It's psychologically exhausting for employees and it reduces work productivity. 'The real you matters' tackles the subject of inclusion, by featuring people who feel the need to hide an essential part of who they are out of fear of being excluded, judged or discriminated against. The film dramatises this fear-driven behaviour via 3 employees and their desperate attempts to hide a part of themselves from work colleagues and managers. A man puts his flexibility to the test to disguise his Muslim faith, a woman defies physics to conceal her pregnancy and a gay woman goes to extreme measures to cover up the gender of her fiancé. The film's conclusion highlights this absurdity and states the view of the Special Broadcasting Service that everyone should feel free to be themselves at work.

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