| Title | ZENT - THE NEW RULE OF BASKETBALL |
| Brand | ZENT CORPORATION |
| Product / Service | CORPORATE |
| Category | A12. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | ZENT CORPORATION Aichi, JAPAN |
| Idea Creation | ADK Tokyo, JAPAN |
| Media Placement | ADK Tokyo, JAPAN |
| Production | AOI PRO. INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masaharu Osawa | ASATSU-DK INC. | Creative Director |
| Kosuke Sawabe | ASATSU-DK INC. | Copywriter |
| Jiro Aoki | Hatsumei-inc. | Art Director |
| Yuji Shiota | Freelance | Director |
| Shigeki Akiyama | Copain | Cinematographer |
| Akira Otsubo | Freelance | Gaffer |
| Ryo Nobuka | Freelance | Production Designer |
| Yutaka Aoki | AOI Pro. Inc. | Executive Production Producer |
| Yoshiaki Yamano | AOI Pro. Inc. | Production Producer |
| Hiroki Yokoyama | AOI Pro. Inc. | Production Manager |
| Kazuyoshi Tonami | YUGE inc. | Sound Production Producer |
| Masahito Watanabe | ASATSU-DK INC. | Account Manager |
| Nobuyuki Tanaka | ASATSU-DK INC. | Account Executive |
| Yuki Takaichi | ASATSU-DK INC. | Account Executive |
| Takeshi Yamamoto | ASATSU-DK INC. | Agency Producer |
This ad is created among the concept of how changing your perspective, attitude and enjoying things can make one's life fruitful. This is shown by a famous celebrity playing a basketball who is surprised by the unexpected result. He takes the challenge and enjoys the game by creating a new, original way of playing a basketball.