| Title | A RETIREMENT SPEECH |
| Brand | MENNONITE CHRISTIAN HOSPITAL AT HUALIEN |
| Product / Service | NEWBORN BABY CARE FUNDRAISING PLAN |
| Category | A13. Not-for-profit / Charity |
| Entrant | UNITED ADVERTISING Taipei, CHINESE TAIPEI |
| Idea Creation | UNITED ADVERTISING Taipei, CHINESE TAIPEI |
| Idea Creation 2 | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
| Production | UNITED ADVERTISING Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Michael Dee | United Communication Group | CCO |
| Kiki Chen | Medialand Digital Strategy Limited | Co-Founder |
| Shihyen Lee | United Communication Group | ECD |
| Iris Wang | Medialand Digital Strategy Limited | Creative Director |
| Renee Chang | Medialand Digital Strategy Limited | Creative Director |
One out of 10 newborn babies is preterm. It's very hard for them to survive and they need to depend on life-saving equipment at all time. Our work raised awareness on preterm babies’ conditions and the funds crowed into the hospital helped renewing the life-saving equipment.