Brief Explanation

It is Alibaba’s debut show at global stage. Being a top sponsor of the Olympic Games, Alibaba is willing to leverage the global impact of the largest sport event and resonance with global audience under one brand voice.  Alibaba believes in that technology is for better human world, and benefit for majority of people instead of chosen few. Alibaba dedicates to empowering small business and young people from day one founded back in 19 years ago. Therefore, Alibaba choose to go for alternative way, state the point of view on SMALL, a celebration to SMALL, full of humanity. The online film is a manifesto of Alibaba’s Olympic voice: To the Greatness of Small. With a series of shots featuring ordinary people, small businesses and unknown athletes, we revealed to the world that every ‘small’, because of its inner beauty and power deserves to be seen and to be appreciated.