| Title | WORDS ARE MORE MEMORABLE THAN NUMBERS |
| Brand | TELSTRA PHONEWORDS |
| Product / Service | TELSTRA PHONEWORDS |
| Category | A10. B2B |
| Entrant | FENTON STEPHENS South Melbourne, AUSTRALIA |
| Idea Creation | FENTON STEPHENS South Melbourne, AUSTRALIA |
| Production | TRUCE FILMS Melbourne, AUSTRALIA |
| Production 2 | PRODUCTION ALLEY South Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jess Wheeler | Fenton Stephens | Associate Creative Director |
| Guillermo Carvajal | Fenton Stephens | Art Director |
| Alex Fenton | Fenton Stephens | Creatie Director |
Telstra Phonewords sell phonewords to businesses. Research shows that phonewords are up to five times more memorable than numbers. To prove this, we had Australian TV icon Sam Kekovich flash both a phone number and a phone word to audiences before asking them 'what do you remember?' Viewers are then sent into an iguana-fueled trance, such is the power of a Telstra Phoneword.