| Title | KFC X GINTAMA – EVERYTHING WILL BE OK! |
| Brand | KFC |
| Product / Service | KFC X GINTAMA |
| Category | C02. Branded Content & Entertainment Film |
| Entrant | ISOBAR CHINA GROUP Shanghai, CHINA |
| Idea Creation | ISOBAR CHINA GROUP Shanghai, CHINA |
| Production | ISOBAR CHINA GROUP Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Chris Chen | Isobar China Group | Chief Creative Officer |
| Henry Tsai | Isobar China Group | Executive Creative Director |
| Britney Pai | Isobar China Group | VP, Entertainment Marketing Solutions |
| Kelly Lin | Isobar China Group | Product Development Director, Entertainment Marketing Solutions |
| Ken Yao | Isobar China Group | Art Director |
| Cindy Lee | Isobar China Group | Deputy General Manager, Account |
| Monica Chi | Isobar China Group | Business Director |
| Cindy Lu | Isobar China Group | Account Director |
| Fang Chou | Isobar China Group | Associate Creative Director |
| Katie Kang | Isobar China Group | Copywriter |
| Alvin Huang | Isobar China Group | Chief Executive Officer |
| Maggie Chen | Yum China | Senior Marketing Director |
| Lynn Zhang | Yum China | Associate Director |
| Jetty Zhu | Yum China | Senior Marketing Manager |
The 3 Gintama leads opened their office inside a KFC China store, which looks exactly the same as “Yorozuya” as they had in their own world. To promote Yorozuya and get more business, they decided to cooperate with KFC and became KFC store staff. KFC and Gintama team launched “Everything Will Be OK” signature set meal, including Okinawa Sea Salt Ice Cream, the design of which looks just like the lead Gintoki-san’s face and his unmistakable silver hair. Customers could also get the addition of added value KFC products such as Limited Edition Collectable Magnet. At last, the KFC store is full of customers rushing for Gintama’s “Everything’s OK” set meal and ice cream, and the addition of added value products.