Title | HYUNDAI - THE DEAL |
Brand | HYUNDAI |
Product / Service | 20 YEARS OF BRILLIANT MOMENTS |
Category | B05. Automotive |
Entrant | INNOCEAN WORLDWIDE COMMUNICATION New Delhi, INDIA |
Idea Creation | INNOCEAN WORLDWIDE COMMUNICATION New Delhi, INDIA |
Name | Company | Position |
---|---|---|
SM Talha Nazim | Innocean Worldwide Communication Private Limited | Sr. Executive Creative Director |
Sammy Ghai | Innocean Worldwide Communication Private Limited | Sr. CD/Writer |
Abhishek Chhabra, Pallavi Devdas | Innocean Worldwide Communication Private Limited | Digital |
Jeremy Craigen | Innocean Worldwide Communication Private Limited | Global Chief Creative Officer(CCO) |
We see an Indian family at the table. The young son confronts his ageing father about his old car occupying space in the garage while their new car gathers dust in the open. Old man gently tells the son to shift it outside and park his new car inside instead. But, the son tells him that he’s decided to sell the old car and a buyer will come home the next Sunday. On the fateful day the buyer arrives. The son shows him his father’s old car. While checking out the car, the buyer stumbles upon an old toy kept inside. The son recognizes the toy from his childhood. All the memories with the car come rushing back. He returns home. His father asks if he’s sold the car. The son replies emotionally that, twenty years of memories were too priceless to be sold and they embrace.