| Title | HYUNDAI DUTY |
| Brand | HYUNDAI |
| Product / Service | 20 YEARS OF BRILLIANT MOMENTS |
| Category | B05. Automotive |
| Entrant | INNOCEAN WORLDWIDE COMMUNICATION New Delhi, INDIA |
| Idea Creation | INNOCEAN WORLDWIDE COMMUNICATION New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| SM Talha NAzim | Innocean Worldwide Communication Private Limited | Sr. Executive Creative Director |
| Rajesh Bhardwaj | Innocean Worldwide Communication Private Limited | Sr. CD |
| Arjun Modayil | Innocean Worldwide Communication Private Limited | Executive Director |
| Anushina Rajesh | Innocean Worldwide Communication Private Limited | General Manager |
| Neetu Gour, Arjun Shankar | Innocean Worldwide Communication Private Limited | Client Servicing |
| Madhavi Karunakaram Guha | Innocean Worldwide Communication Private Limited | Sr. GM |
| Mohit Gosain | Innocean Worldwide Communication Private Limited | Account Planning and Strategy |
| Abhishek Chhabra, Pallavi Devdas | Innocean Worldwide Communication Private Limited | Digital |
| Gajraj Rao | Innocean Worldwide Communication Private Limited | Director |
| Bijitesh De | Innocean Worldwide Communication Private Limited | DOP |
| Subrat Ray | Code Red Productions | Producer |
| Puneet Anand | Innocean Worldwide Communication Private Limited | Sr. General Manager & Group Head Marketing |
| Jeremy Craigen | Innocean Worldwide Communication Private Limited | Global Chief Creative Officer(CCO) |
An Indian soldier is going to an important army post to serve the country. However, because of a breakdown, he can't. So he starts walking towards the nearest road to reach his destination. Fortunately, a Hyundai Santro owner goes out of his way to offer the soldier a lift. In fact, he misses a job interview. But the Santro owner believes that, "before serving anybody, including ourselves, we must serve those who serve the nation." Years later, the soldier is being felicitated as an an army officer. He reminisces the whole incident. In fact, we realise that he has invited the Hyundai Santro owner for the event. On being asked to say a few words on this momentous ocassion, the Santro owner repeats that even till this date he just believes in one thing. That "before serving anybody, including ourselves, we must serve those who serve the nation."