AUM'S REUNION: A LOST CHILD'S SEARCH FOR HOME

TitleAUM'S REUNION: A LOST CHILD'S SEARCH FOR HOME
BrandGOOGLE
Product / ServiceGOOGLE VOICE SEARCH
CategoryC02. Branded Content & Entertainment Film
EntrantACROSS THE POND PTE Singapore, SINGAPORE
Idea Creation ACROSS THE POND PTE Singapore, SINGAPORE
Idea Creation 2 GOOGLE ASIA PACIFIC Singapore, SINGAPORE
Production ACROSS THE POND PTE Singapore, SINGAPORE

Credits

Name Company Position
David Foggon Across the Pond Creative Director
Nick Alden Across the Pond Creative
Hannah Salvanes McClean Across the Pond Producer
Giorgio Gremigni Across the Pond Editor
Stefan Hunt Across the Pond Director
Campbell Brown Across the Pond Director of Photography
Samit Malkani Google Brand & Creative Lead, Google South-East Asia & India
Mike Jittivanich Google Head of Marketing, Thailand
Manita Rattanarungruengchai Google SMB, Marketing

Brief Explanation

When Aum was seven years old he ran away from home looking for adventure. Little did he realise that he wouldn't see his family again for over 15 years. The film recreates Aum's childhood years as we hear from him the reasons why he left home and why he never made it back. We learn that the adventure turned to nightmare and discover that he lived a homeless life, selling CDs to tourists on the streets. The film jumps forward to present day and the film shows how Aum's love of internet cafes opened up a world of discovery. Despite being illiterate, Aum realised he could use Google Voice Search to ask questions, like "How can I find my way home?". One thing leads to another and thanks to perseverance and good luck, Aum was eventually reunited with his father. Aum now helps other lost children reunite with their families.